Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

New Course Announcement: Commercial Electric Tariffs: Impacts on Solar

Incorporating commercial solar sales into your business can be an advantageous income stream for residential solar businesses looking to diversify their revenue sources. There are many opportunities in this sector as companies, non-profits, and local municipalities look to reduce their energy costs and meet clean energy goals. The Solar Energy Industries Association (SEIA) anticipates an […]

1 NABCEP CEU – New Free Webinar – Selling Solar-Driven Home Electrification in a Virtual World

In today’s rapidly evolving market, online selling has become indispensable. Gone are the days where brick-and-mortar stores were the primary hubs for shopping. The post-pandemic digital age has ushered in a new era of convenience, accessibility, and efficiency, compelling all types of businesses to establish a robust online presence. 

With the advent of e-commerce platforms, customers […]

December 12th, 2023|Categories: Free Courses, Heat Pumps, NABCEP, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

How to Get Your NABCEP PV Technical Sales Certification

The NABCEP PV Technical Sales (PVTS) Board Certification was created for experienced solar sales professionals who have demonstrated knowledge in qualifying prospects, site analysis, conceptual system design, performance analysis and financial incentives of PV systems. PVTS Board Certified Professionals can collect technical requirements, analyze customer needs to determine energy usage to advise and provide customers […]

November 21st, 2023|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Strategies to Succeed in Clean Energy Business Development

With the clean energy deployment moving faster than ever, relatively new companies as well as new solar professionals are coming in droves to support the transition. 

With each new solar system on the grid, technicians and system owners must be able to monitor and control the solar assets. That’s where Wattch, a relatively new software as […]

“Will Solar Damage My Roof?” – How to Handle Objections in the Residential Solar Sales Process

Buying a $15-30k solar system is a big purchase decision for homeowners. It’s inevitable that solar sales people will hear what are commonly called objections during the sales process. HeatSpring instructor and seasoned solar sales professional Taylor Jackson prefers to think of objections instead as anxieties or mistaken beliefs. No matter what you want to […]

September 15th, 2023|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||