How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns

In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad. In this article, we’ll dig deeper into Google’s Quality Score and how this impacts the […]

May 3rd, 2018|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads

In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why.

After reading this article you will understand the principles and elements that separate the performance of search engine […]

Why You Should Embrace Solar Financial Modeling and Avoid Guesswork

“People often have a tendency to make decisions based on unverified instincts and outright guesswork – because it’s quick,” says Chris Lord, instructor of HeatSpring’s Financial Modeling For Solar PV Projects class.

Too often, those instincts and guesswork land developers in less-than- ideal financial situations.

A Cautionary Tale about Failing to Model

For example, one developer told Lord that he […]

January 22nd, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance||

Avoid These Mistakes When Developing Solar Projects

It’s easy to make mistakes when developing solar projects—and just one goof can lead to other goofs, extra costs, and wasted time.

That’s the word from Keith Cronin and Chris Lord, instructors for HeatSpring’s Solar Executive MBA Training course, which is designed to help you plan well, avoid mistakes and create the most cost-effective projects possible.

Goofing […]

What Solar Installers Need to Know about the 2017 National Electric Code and its Big Changes for the Solar Industry

An image of a solar PV system appears on the cover of the 2017 National Electrical Code (NEC)—and for good reason.

“The 2017 NEC has more changes than any other version of the NEC since any of us have been alive. Most of those changes are due to what is on the cover of the NEC: […]

January 2nd, 2018|Categories: Certification, Megawatt Design, NABCEP, Solar Business Growth, Solar Design & Installation||