How to sell a utility scale solar project

There is constant interest from developers looking to sell their solar projects. How can you get a piece of this lucrative opportunity and help wean us all off of dirty fossil fuels?

Solar development breaks down into three essential steps: site control, interconnection and the PPA. While working through these steps, you should propose to yourself […]

August 6th, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

How Mineral Rights Can Kill Your Solar Farm Deal

There is probably nothing more frustrating than spending months talking to land owners and learning late in the program that the deal is dead. How much did you invest in time and money knocking on doors and drumming up engineering resources?

With solar growing in the Midwest, so comes new risks. Solar was mostly a coastal […]

July 24th, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns

In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad. In this article, we’ll dig deeper into Google’s Quality Score and how this impacts the […]

May 3rd, 2018|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads

In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why.

After reading this article you will understand the principles and elements that separate the performance of search engine […]

Why You Should Embrace Solar Financial Modeling and Avoid Guesswork

“People often have a tendency to make decisions based on unverified instincts and outright guesswork – because it’s quick,” says Chris Lord, instructor of HeatSpring’s Financial Modeling For Solar PV Projects class.

Too often, those instincts and guesswork land developers in less-than- ideal financial situations.

A Cautionary Tale about Failing to Model

For example, one developer told Lord that he […]

January 22nd, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance||