In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad. In this article, we’ll dig deeper into Google’s Quality Score and how this impacts the […]
In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why.
After reading this article you will understand the principles and elements that separate the performance of search engine […]
“People often have a tendency to make decisions based on unverified instincts and outright guesswork – because it’s quick,” says Chris Lord, instructor of HeatSpring’s Financial Modeling For Solar PV Projects class.
Too often, those instincts and guesswork land developers in less-than- ideal financial situations.
A Cautionary Tale about Failing to Model
For example, one developer told Lord that he […]
It’s easy to make mistakes when developing solar projects—and just one goof can lead to other goofs, extra costs, and wasted time.
That’s the word from Keith Cronin and Chris Lord, instructors for HeatSpring’s Solar Executive MBA Training course, which is designed to help you plan well, avoid mistakes and create the most cost-effective projects possible.
Goofing […]
An image of a solar PV system appears on the cover of the 2017 National Electrical Code (NEC)—and for good reason.
“The 2017 NEC has more changes than any other version of the NEC since any of us have been alive. Most of those changes are due to what is on the cover of the NEC: […]
Rigorous, hands-on business training for solar professionals. Learn all of the skills to finance the commercial solar projects in your pipeli...
All the training required to sit for the NABCEP Solar PV Installation Professional certification exam. Includes both NABCEP PV Associate Exam...
Spend 10 weeks learning how to design large-scale solar PV systems with experts Ryan Mayfield and Randy Batchelor
This is a unique and intensive hands-on course on modeling distributed generation solar PV projects. The course includes sample models of an ...
A comprehensive course on residential, commercial, and utility-scale solar-plus-storage systems from battery and solar PV expert Wes Kennedy....
Advanced course for experienced solar professionals looking to study for and take the NABCEP PV Installation Professional Certification exam.
Introductory training for contractors, electricians, and professionals who want to design and install residential solar PV systems.
Master Advanced Hydronic Design with John Siegenthaler. John works with you for 10 weeks - Learn to design state-of-the-art systems that deli...
This is a series of our top two solar finance courses taught by experts Chris Lord and Keith Cronin. Earn a Solar Finance Masters Series cert...
Comprehensive energy modeling course for professionals that teaches commercial energy modeling using eQUEST. Course participants will learn t...
