Why 4 Out of 5 Solar Companies Don’t Advertise

Often in the solar industry, the debate about advertising or not strikes a nerve. Many clients and people I know resist any sort of advertising as they believe it’s a waste of money and their time.

They have good reason to think this. And here is why it’s been not effective.

First, they have done a trade […]

January 17th, 2019|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

Why Did the Residential Solar-Plus-Storage Market Grow Tenfold Last Year?

In some ways, homeowners’ romantic notions of being energy independent fueled the recent growth in residential solar-plus-storage, says Wes Kennedy, instructor of HeatSpring’s Comprehensive Solar-Plus-Storage course.

The residential market was the fastest-moving market in solar-plus-storage, growing tenfold between 2017 and 2018, says Kennedy, who has been in the solar industry since 1996, employing battery-based solutions.   

“The […]

January 7th, 2019|Categories: Solar Business Growth, Solar Design & Installation, Solar Plus Storage||

Stacking, Microgrids, and Other Trends Moving the Solar-Plus-Storage Industry

Early adopters of solar-plus-storage have their eye on “stacking” the benefits of storage, which would allow for storage owners to be compensated by utilities or regional transmission organizations for more than one benefit, says Wes Kennedy, instructor of HeatSpring’s Comprehensive Solar-Plus-Storage course.

While it’s not easy right now for storage owners to get compensated for multiple […]

January 7th, 2019|Categories: Solar Business Growth, Solar Design & Installation, Solar Plus Storage||

3 Lessons I Learned From Collaboration

It was early 2002 and the idea of a solar PPA was in its infancy. I got an email from a guy from BP Solar seeing if I was interested in buying some solar panels. His name was Jigar Shah.

That email and subsequent follow up phone call built upon a friendship and future business relationship […]

How to sell a utility scale solar project

There is constant interest from developers looking to sell their solar projects. How can you get a piece of this lucrative opportunity and help wean us all off of dirty fossil fuels?

Solar development breaks down into three essential steps: site control, interconnection and the PPA. While working through these steps, you should propose to yourself […]

August 6th, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||