Why Did the Residential Solar-Plus-Storage Market Grow Tenfold Last Year? In some ways, homeowners’ romantic notions of being energy independent fueled the recent growth in residential solar-plus-storage, says Wes Kennedy, instructor of HeatSpring’s Comprehensive Solar-Plus-Storage course. The residential market was the fastest-moving market in solar-plus-storage, growing tenfold between 2017 and… Continue reading “Why Did the Residential Solar-Plus-Storage Market Grow Tenfold Last Year?”
Stacking, Microgrids, and Other Trends Moving the Solar-Plus-Storage Industry Early adopters of solar-plus-storage have their eye on “stacking” the benefits of storage, which would allow for storage owners to be compensated by utilities or regional transmission organizations for more than one benefit, says Wes Kennedy, instructor of HeatSpring’s Comprehensive… Continue reading “Stacking, Microgrids, and Other Trends Moving the Solar-Plus-Storage Industry”
3 Lessons I Learned From Collaboration It was early 2002 and the idea of a solar PPA was in its infancy. I got an email from a guy from BP Solar seeing if I was interested in buying some solar panels. His name was Jigar Shah.… Continue reading “3 Lessons I Learned From Collaboration”
How to sell a utility scale solar project There is constant interest from developers looking to sell their solar projects. How can you get a piece of this lucrative opportunity and help wean us all off of dirty fossil fuels? Solar development breaks down into three essential steps:… Continue reading “How to sell a utility scale solar project”
How Mineral Rights Can Kill Your Solar Farm Deal There is probably nothing more frustrating than spending months talking to land owners and learning late in the program that the deal is dead. How much did you invest in time and money knocking on doors and drumming up engineering… Continue reading “How Mineral Rights Can Kill Your Solar Farm Deal”
How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad.… Continue reading “How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns”
In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why. After reading… Continue reading “In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads”
Why You Should Embrace Solar Financial Modeling and Avoid Guesswork “People often have a tendency to make decisions based on unverified instincts and outright guesswork – because it’s quick,” says Chris Lord, instructor of HeatSpring’s Financial Modeling For Solar PV Projects class. Too often, those instincts and guesswork land developers in less-than-… Continue reading “Why You Should Embrace Solar Financial Modeling and Avoid Guesswork”
Avoid These Mistakes When Developing Solar Projects It’s easy to make mistakes when developing solar projects—and just one goof can lead to other goofs, extra costs, and wasted time. That’s the word from Keith Cronin and Chris Lord, instructors for HeatSpring’s Solar Executive MBA Training course, which… Continue reading “Avoid These Mistakes When Developing Solar Projects”
What Solar Installers Need to Know about the 2017 National Electric Code and its Big Changes for the Solar Industry An image of a solar PV system appears on the cover of the 2017 National Electrical Code (NEC)—and for good reason. “The 2017 NEC has more changes than any other version of the NEC since any of us have been… Continue reading “What Solar Installers Need to Know about the 2017 National Electric Code and its Big Changes for the Solar Industry”
Get Solar Smart and Boost Your Income in the Solar Industry Many solar professionals worry right now that the Trump administration may impose tariffs on solar panels from China, a move that would increase the costs of doing business in the US and spark layoffs in the industry. However, if… Continue reading “Get Solar Smart and Boost Your Income in the Solar Industry”
NABCEP PV Associate Credential Goes International Are you located outside of the United States and interested in earning the NABCEP PV Associate credential? We have great news! You can now take the PV Associate exam at any Castle Worldwide testing center in the world. You could… Continue reading “NABCEP PV Associate Credential Goes International”
“Bring me tariffs!” U.S. Solar Industry Braces After ITC Ruling Friday the U.S. International Trade Commission (ITC) issued its decision finding “a substantial cause of serious injury to the domestic industry” due to dumping of low cost Chinese solar panels in the U.S. market. By the “domestic industry” the ITC… Continue reading ““Bring me tariffs!” U.S. Solar Industry Braces After ITC Ruling”
How to Design Smart Solar Systems in a Fast-Moving Industry Because technology, regulations and software are evolving rapidly in the solar industry, it’s important for contractors, designers and engineers to stay informed about the latest ways to design solar systems. While it may seem daunting to track industry changes, you… Continue reading “How to Design Smart Solar Systems in a Fast-Moving Industry”
Free Lecture with Solar Business Expert Keith Cronin Veteran HeatSpring instructor and solar business expert Keith Cronin hosted a free webcast lecture Wednesday in his free course How to Get More Clients, Team Members and Profits for Your Solar Business. The a recording of the webcast can be… Continue reading “Free Lecture with Solar Business Expert Keith Cronin”
Three Simple Ways to Improve Your Solar Company Life–and business–are all about meeting the needs of other people, says Keith Cronin, founder of SunHedge, based in Kailua, Hawaii and instructor for Heatspring’s Solar Executive MBA Training. If you focus on this simply philosophy, you’ll make friends in your… Continue reading “Three Simple Ways to Improve Your Solar Company”
New Course Format – Solar Business Masterclass We are excited to introduce a new course format, developed by veteran HeatSpring instructor Keith Cronin. We are now accepting enrollments in Keith’s Solar Business Masterclass. In 2011 Keith helped us develop what would become our most popular course, the… Continue reading “New Course Format – Solar Business Masterclass”
What You Need to Know to Create a Successful Solar-Plus-Storage Project With a booming market, evolving technology and ever- changing incentive programs, energy storage is the Wild West of the solar business right now, says Wes Kennedy, an application engineering manager and instructor for HeatSpring’s “Comprehensive Solar Plus Storage” course. “People… Continue reading “What You Need to Know to Create a Successful Solar-Plus-Storage Project”
How Do You Address the Biggest Challenge Facing Solar Companies Today? The meteoric rise in solar deployment over the past 10 years didn’t necessarily lead to successful solar companies, says Keith Cronin, founder of SunHedge, based in Kailua, Hawaii and instructor for Heatspring’s Solar Executive MBA Training. As the solar industry grew,… Continue reading “How Do You Address the Biggest Challenge Facing Solar Companies Today?”
How to Get the Word Out About Your Solar Company Getting the word out about your solar company can seem like a daunting task in today’s marketplace. Solar companies servicing a growing number of needs are popping up and disappearing at a rapid rate. However, by being creative, sharing your… Continue reading “How to Get the Word Out About Your Solar Company”