Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

The Duck Curve: One Picture Explains the Rise of Solar + Storage

Kerim Baran teaches our new “Solar Entrepreneurship” course. Last week we had our first live, interactive lecture. It was lightly attended, fun, and I learned something really interesting: The Duck Curve.

Here’s how Kerim explains The Duck Curve:

Net metering makes a lot of sense in the early stages of solar, I would say until probably five […]

Industry Growth Creates Opportunities for Solar Entrepreneurs

Ever think about starting a solar business?

The solar industry is growing and creating a lot of jobs. Some of those jobs will be at new firms – startups – founded by people like you. Smart people who see a need in the market and fill it.

“Solar Entrepreneurship” is a course for entrepreneurs at any stage. […]

Understanding Solar Project Finance Risks

In an ideal world, solar developers would find an appropriate site for solar, the local utility would offer low interconnection costs, the investor would receive a reasonable financial return and the surrounding community would welcome the project.

This would make developing a solar project easier than most because the risks would be relatively low, says Keith […]

Marc Shackelford-Rowell Awarded Genius Grant for Speeding Up Solar Permits in Philadelphia

Please join us in congratulating Marc Shackelford-Rowell, the third Genius Grant award recipient for 2021. Marc identified a problem when he joined the solar industry – the residential permitting process takes too long. So what did Marc do? He helped make it faster.

HeatSpring Genius Grants are cash payments with no strings attached. We recognize renewable […]

Basic CAD Training – Where Should a New Solar Designer Start?

My job is to help growing solar companies manage their training program. It’s the best. But I don’t teach the classes, so I rely on smart people like Sean White to answer technical questions. Here’s a question I get a lot:

Where’s the best place to get basic CAD training for an entry level person who […]

March 6th, 2021|Categories: Solar, Solar Design & Installation, Solar Sales & Marketing|Tags: , , , |