Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

What’s the Difference Between a Product and Performance PV Module Warranty?

Manufacturer warranties on solar PV modules instill confidence for homeowners as well as for the companies who install them. These warranties provide assurance regarding the durability and energy output of solar modules, offering protection against defects and performance degradation over time. Understanding the terms of these warranties is essential so that you can properly explain […]

New Free Course Announcement: Inflation Reduction Act Solar Provisions: Direct Pay

Elective Pay (more commonly known as Direct Pay) creates a pathway for nonprofit organizations to utilize tax credits. It was included as a provision in the Inflation Reduction Act passed in August 2022. Prior to Direct Pay, it was difficult for tax-exempt organizations to go solar. That’s because the primary incentive to go solar – […]

What is the Purpose of a Residential Solar Construction Agreement?

Cultivating a thriving residential solar business involves so much more than installing solar equipment—it requires meticulous attention to the legal and logistical framework that underpins each project. At the heart of this framework lies the construction agreement, a cornerstone document that delineates the scope, timeline, and financial terms of the whole installation process. 

In this excerpt […]

March 11th, 2024|Categories: Solar, Solar Design & Installation, Solar miscellaneous, Solar Sales & Marketing||

What are Solar Renewable Energy Certificates (SRECs)?

Homeowners who produce solar energy on their property can generate solar renewable energy certificates (often called SRECs or RECs) based on the amount of clean energy their solar panels generate. These SRECs can then be sold to companies or utilities looking to offset their own carbon emissions or to meet renewable energy targets. 

SREC marketplaces don’t […]

February 26th, 2024|Categories: Clean Energy Policy, Renewable Energy Policy, Solar, Solar miscellaneous, Solar Sales & Marketing||

What is the Residential Clean Energy Credit and IRS Form 5695?

If a homeowner is purchasing solar for their home in the United States, undoubtedly, they will want to apply for the Residential Clean Energy Credit. Solar sales professionals need to understand the basics of this tax credit, so that it can be clearly explained to prospective residential solar customers. Of course, all customers should still […]

February 12th, 2024|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||