Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

New Free Course: Solar Career Pathways

Solar power will account for nearly half of new U.S. electric generating capacity in 2022, according to the U.S. Energy Information Administration. With large increases in solar capacity comes huge increases in solar jobs.  

To showcase the abundance of opportunities in the solar industry, HeatSpring is launching a new free course – Solar Career Pathways. […]

Sharing Solar Developer Secrets for 10 Years: The Enduring Value of the Solar MBA

The Solar Executive MBA launched in 2012 and there’s still nothing quite like it. I sat down with instructors Chris Lord and Keith Cronin to talk about the origins of the course and why it’s still such a unique course.

Here’s the transcript from our conversation, which you can watch above.

Brian Hayden (me): I’m here with […]

January 13th, 2022|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing, Solar Thermal||

Scott Sklar’s New and Improved “Solar Power 101” Course

Amory Lovins, Co-Founder of the Rocky Mountain Institute, says “Scott Sklar is a walking encyclopedia of American renewable energy.” He’s not kidding. 2,500 solar professionals have taken Scott’s “Solar Power 101” course, which was created in 2014.

The material held up remarkably well because Scott is such an incredible researcher and presenter. But recently Scott went […]

HeatSpring is the Official PVA Training Provider at the 2022 NABCEP Conference

This year’s NABCEP Conference was so much fun we can’t wait to do it again. HeatSpring has been named the official PVA training provider for the 2022 NABCEP CE Conference. If you’re interested in live training at one of the best solar industry events, you can learn more here: “NABCEP PV Associate Training – LIVE […]

Here’s the Financial Model Chris Lord Uses to Unlock MW Solar + Storage Projects

Financial models get solar projects built. Financial models make deals happen. Financial models make owners, developers, EPCs and investors a lot of money.

So the people who build financial models are valuable. Many people understand financial models from a high level but very few can produce bankable models that close deals. This is what Chris Lord […]