Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

New Course Format – Solar Business Masterclass

We are excited to introduce a new course format, developed by veteran HeatSpring instructor Keith Cronin. We are now accepting enrollments in Keith’s Solar Business Masterclass. In 2011 Keith helped us develop what would become our most popular course, the Solar Executive MBA Training. He has interacted with and taught thousands of solar professionals from […]

The Trump Administration is Expected to Keep the Solar ITC on Track; Here’s How to Best Take Advantage of it

With the Trump administration pulling out of the Paris Climate Agreement and scuttling the Clean Power Plan, many in the solar industry wonder whether the schedule of the Investment Tax Credit phase-out for solar projects will be changed.

A number of renewable energy experts say the answer is no; the administration is not expected to alter […]

How to Get More Clients, Team Members and Profits for Your Solar Business

We are excited to announce a new free lecture: How to Get More Clients, Team Members and Profits for Your Solar Business by veteran instructor and solar business expert Keith Cronin!

Keith will be hosting live Q&A sessions and answering questions on the discussion board over the next few weeks. To join, just enroll here, watch […]

August 8th, 2017|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

How Time of Use Rates Work

THIS ARTICLE WAS ORIGINALLY PUBLISHED ON AURORA SOLAR’S BLOG
What do the prices of movie tickets to Hollywood’s latest blockbuster and the cost of energy in California have in common? First, in most theaters, you will find that ticket prices change based on the time of day you want to see your show. This is similar […]

How to Profit in Solar in 2017

The following article was written by Keith Cronin, who teaches our Solar Executive MBA Training with co-instructor Chris Lord.

The solar industry saw great strides in 2016. It looks like 2017 is going to be a banner year. We saw changes globally. Some areas experienced contractions but the reasons we’ll discuss in a moment.

Some of the […]