Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How to Profit in Solar in 2017

The following article was written by Keith Cronin, who teaches our Solar Executive MBA Training with co-instructor Chris Lord.

The solar industry saw great strides in 2016. It looks like 2017 is going to be a banner year. We saw changes globally. Some areas experienced contractions but the reasons we’ll discuss in a moment.

Some of the […]

Developing Your Solar Project: Research, Permits & Market Opportunities

Chris Lord and Keith Cronin discuss property records, attractive solar markets and permitting processes on the Solar Executive MBA Training discussion board.

Takeaways:

It’s often helpful to work with a county clerk when determining which property records you’ll need
Solar market attractiveness is dependent on factors like ease of access, stability of incentives and access to capital
[…]

Access the Tools, Network & Knowledge You Need to Advance Your Solar Career

Here are the powerhouse solar courses you don’t want to miss:

Megawatt Design – Master large-scale solar project design, learn how to get your projects permitted and installed faster and cheaper. Access valuable tools and resources, while advancing your career and the solar industry and connecting with a network of professionals.

Advanced Solar + Storage – Master a technical understanding […]

The Best Way to Sell Solar, According to a Nobel Prize Winning Economist

“So Myron, have you installed solar panels on your house?” I asked. The answer was no: “I have these magnificent redwood trees, so that gives me trouble”…

THIS ARTICLE ORIGINALLY APPEARED ON BLOG.AURORASOLAR.COM ON 9/3/2016
…Indeed, we performed a shading analysis on Myron’s house with Aurora Solar. Shading from the trees prevented his roof from receiving enough irradiance […]

The SunEdison Collapse & Today’s Solar Market

It’s ugly out there. The folding of SunEdison has been a disaster for the industry.
With the recent SolarCity announcement of Elon and the Rive Brothers using their cashed-in stock options to create a short term bond, what does this mean for an industry in spasm? Their term loan obligation, coming December 31st, of $250 million will also put […]