Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Solar Legend Lends Expertise to HeatSpring Courses with Sean White

Solar legend Bill Brooks has partnered with HeatSpring instructor Sean White to prepare new materials for some of White’s courses that train students to take NABCEP exams.

Brooks, who calls himself an ambassador for solar technology, is an engineer with more than 30 years of experience designing, installing and evaluating grid-connected solar photovoltaic (PV) systems.

More than […]

March 14th, 2020|Categories: Certification, NABCEP, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

Creating a Flexible Financial Model that Incorporates the ITC Changes

It’s not unusual for people in a rush to hard wire some information into the formulas of their financial models for solar projects, says Chris Lord, instructor of HeatSpring’s Solar Executive MBA Training course along with co-instructor Keith Cronin.

But it’s important to create models that are as flexible as possible–especially when it comes to the […]

January 31st, 2020|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

Solar Plus Storage is Creating Islands of Resiliency in Communities and Businesses

A large portion of Puerto Rico was blacked out after earthquakes in early January, but solar plus storage systems helped keep power flowing in many schools that served as community shelters.

Wes Kennedy, instructor of HeatSpring’s Comprehensive Solar Plus Storage course, helped create those islands of resiliency, working with Blue Planet Energy, which provides energy storage […]

Coming Soon: Ordering Modular Energy Storage to Meet Electricity Demand When Guests Visit

In the near future, energy storage will be modular, and you’ll be able to order or rent energy storage modules when your electricity needs increase, if you have guests, for example.

You’ll likely pair the battery storage with solar PV or other forms of renewable energy, allowing you to store solar produced during the day for […]

Why Peak Shaving Using Energy Storage is a Good Idea

Companies can pay high “demand charges” from utilities for using large amounts of energy during their monthly billing cycle.

But they can lower these demand charges through solar and strategic use of storage, says Christopher Lord, instructor, along with Keith Cronin, of HeatSpring’s Solar Executive MBA Training course.

Utilities Charge for Both Energy and Demand

A typical utility […]

January 13th, 2020|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||