Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns

In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad. In this article, we’ll dig deeper into Google’s Quality Score and how this impacts the […]

May 3rd, 2018|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads

In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why.

After reading this article you will understand the principles and elements that separate the performance of search engine […]

Get Solar Smart and Boost Your Income in the Solar Industry

Many solar professionals worry right now that the Trump administration may impose tariffs on solar panels from China, a move that would increase the costs of doing business in the US and spark layoffs in the industry.

 

However, if you can get solar smart, you can become recession-proof and boost your income, says Dr. Sean White, […]

December 8th, 2017|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

NABCEP PV Associate Credential Goes International

Are you located outside of the United States and interested in earning the NABCEP PV Associate credential? We have great news! You can now take the PV Associate exam at any Castle Worldwide testing center in the world. You could be the first from your country, a documented solar pioneer and you can one day […]

November 16th, 2017|Categories: Certification, NABCEP, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

“Bring me tariffs!” U.S. Solar Industry Braces After ITC Ruling

Friday the U.S. International Trade Commission (ITC) issued its decision finding “a substantial cause of serious injury to the domestic industry” due to dumping of low cost Chinese solar panels in the U.S. market. By the “domestic industry” the ITC means U.S. solar manufacturers, frustratingly they continue to ignore the implications of this decision on […]