Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

The Factors that Establish You – the Sales Person – as a Trusted Authority

You’re sitting down with a homeowner who is considering going solar. They have questions, concerns, and are looking for guidance. In this scenario, how can you establish yourself as the go-to expert and someone they can trust wholeheartedly?

It all boils down to two crucial elements: trustworthiness and expertise. These factors are the building blocks of […]

May 17th, 2023|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

“Selling & Developing Commercial-Industrial Solar” Included with HeatSpring Membership

Starting April 26th, for a limited time, Tim Montague’s “Selling & Developing Commercial-Industrial Solar” is included with your HeatSpring Membership. Membership gives you access to premium courses that usually cost more, including:

The Hydrogen Economy

Solar Entrepreneurship

Solar Building Codes, Fire Codes, Electric Vehicles and Energy Storage

There are tons of other benefits, too – you can explore membership […]

The Simple, Yet Effective Power of Newsletters in Digital Marketing

One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of clients over time. Consistently building content for your regular newsletter will allow you to repurpose […]

April 25th, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Content Marketing Basics for Solar Companies

Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares some of the basics of content marketing and what has worked for Pivot like their […]

April 11th, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies

There’s no shortage of challenges and opportunities when launching a brand new solar company.  Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares a few tips and tricks that worked for him when he helped to launch a […]

April 3rd, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||