Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Get Solar Smart and Boost Your Income in the Solar Industry

Many solar professionals worry right now that the Trump administration may impose tariffs on solar panels from China, a move that would increase the costs of doing business in the US and spark layoffs in the industry.

 

However, if you can get solar smart, you can become recession-proof and boost your income, says Dr. Sean White, […]

December 8th, 2017|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

NABCEP PV Associate Credential Goes International

Are you located outside of the United States and interested in earning the NABCEP PV Associate credential? We have great news! You can now take the PV Associate exam at any Castle Worldwide testing center in the world. You could be the first from your country, a documented solar pioneer and you can one day […]

November 16th, 2017|Categories: Certification, NABCEP, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

“Bring me tariffs!” U.S. Solar Industry Braces After ITC Ruling

Friday the U.S. International Trade Commission (ITC) issued its decision finding “a substantial cause of serious injury to the domestic industry” due to dumping of low cost Chinese solar panels in the U.S. market. By the “domestic industry” the ITC means U.S. solar manufacturers, frustratingly they continue to ignore the implications of this decision on […]

New Course Format – Solar Business Masterclass

We are excited to introduce a new course format, developed by veteran HeatSpring instructor Keith Cronin. We are now accepting enrollments in Keith’s Solar Business Masterclass. In 2011 Keith helped us develop what would become our most popular course, the Solar Executive MBA Training. He has interacted with and taught thousands of solar professionals from […]

How Do You Address the Biggest Challenge Facing Solar Companies Today?

The meteoric rise in solar deployment over the past 10 years didn’t necessarily lead to successful solar companies, says Keith Cronin, founder of SunHedge, based in Kailua, Hawaii and instructor for Heatspring’s Solar Executive MBA Training.

As the solar industry grew, many companies weren’t making money. The problem: They were too focused on growth.

“Companies, many with five […]

August 28th, 2017|Categories: Solar Business Growth, Solar Sales & Marketing||