Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Interested in Offering Energy Storage? Demand is High, Prices Dropping

California’s recent public safety power shutoffs have sparked a sometimes desperate demand for batteries from utility customers who want backup power.

That has helped lower battery prices, making them more affordable for homeowners and businesses, says Sean White, instructor for HeatSpring’s NABCEP PV Certification Exam Prep and CEU Hours courses.

The most recent blackouts, by […]

Solar Optimization in 2020

Where are you and solar heading next year?

After five days of networking and education in Salt Lake
City at the solar conference, a recurring theme emerged.

This was across all segments of the solar industry and
touched others as well. We saw it in panels, inverters, storage, racking,
software and AI.

Panels are becoming more optimized with Longi bifacials and
144 […]

October 3rd, 2019|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Three Solar Industry Trends for Beginners–and Some Important Perspective on Them

If you’re new to the solar industry, you should keep an eye on three trends, says Sean White, instructor of HeatSpring’s 58-hour NABCEP Advanced Solar PV Training Series.

With prices of solar and energy storage dropping, it’s easy to get caught up in hype, or confused by ever-changing regulations, he says. In his course, White alerts […]

September 20th, 2019|Categories: Certification, Solar Design & Installation, Solar Sales & Marketing||

Avoid These Three Silly Mistakes about Solar–and Escape Embarrassment

When you’re discussing the details of a solar energy system, it’s easy to slip up in embarrassing ways. Even solar company CEOs commit common mistakes, says Sean White, instructor of HeatSpring’s 58-hour NABCEP Advanced Solar PV Training Series.

His courses teach students how to avoid these slip-ups. They also teach electricians, contractors, or people entering the […]

September 10th, 2019|Categories: Certification, NABCEP, Solar Design & Installation, Solar Sales & Marketing||

Helping Non-Profits Understand the Urgency of the Solar Tax Credit Phase-Out

It’s vital that non-profits understand the urgency of the phase-out of the federal solar tax credits, says Keith Cronin, co-instructor for HeatSpring’s Solar Executive MBA Training course.

Because non-profits tend to be cautious, don’t focus on tax credits, and move slowly, they have been an underserved market, says Cronin.

The federal solar tax credit – which is […]

August 16th, 2019|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||