Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

What Are Demand Charges for Commercial Customers?

It’s often a natural career progression within solar sales to begin in residential solar and then progress to working with more commercial customers. The reason being is the sales cycle for commercial clients tends to be much more complex than working with homeowners. There are more decision makers. The additional stakeholders can make the approval […]

April 16th, 2024|Categories: Solar, Solar Finance, Solar miscellaneous, Solar Sales & Marketing||

What are the Types of Manufacturer Warranties?

Product Warranties. Performance warranties. Labor and installation support warranties. There’s a lot to compare when evaluating solar components for your projects. 

When home or business owners choose to invest in a solar energy system, the warranties provided by the manufacturers are often crucial considerations from their perspective as well. Solar product warranties protect your customers’ investments […]

New Free Course Announcement: What is RETScreen Expert? Benchmarking, Feasibility, Performance, & Portfolio

We all know that we need a lot more clean energy on the grid to curb climate change; although, it’s typically not easy knowing what exactly to do or where to start when it comes to clean energy project development. That’s where RETScreen Clean Energy Management Software can help – enabling professionals to build financially […]

New Free Course Announcement: Domestic Content Bonus Adder

The Inflation Reduction Act (IRA) has opened up tremendous new incentives for solar projects – including a potentially lucrative 10% tax credit adder for using domestically-made components and products, known as the Domestic Content Bonus Adder. Although, actually qualifying for the Domestic Content Adder is far from straightforward.  

That’s why we’re excited to announce the launch […]

Learn the Basics of the Energy Community Bonus Adder Provision 

When we think about the term energy communities, as in the bonus adder provision included in the Inflation Reduction Act, we’re referring to legacy fossil fuel communities anchored in the extraction, processing, or generation of energy using coal, oil, and gas. While many are excited about the clean energy transition, it’s important to consider the […]