Solar Sales and Marketing

Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How to Get Your NABCEP PV Technical Sales Certification

The NABCEP PV Technical Sales (PVTS) Board Certification was created for experienced solar sales professionals who have demonstrated knowledge in qualifying prospects, site analysis, conceptual system design, performance analysis and financial incentives of PV systems. PVTS Board Certified Professionals can collect technical requirements, analyze customer needs to determine energy usage to advise and provide customers […]

November 21st, 2023|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Strategies to Succeed in Clean Energy Business Development

With the clean energy deployment moving faster than ever, relatively new companies as well as new solar professionals are coming in droves to support the transition. 

With each new solar system on the grid, technicians and system owners must be able to monitor and control the solar assets. That’s where Wattch, a relatively new software as […]

“Will Solar Damage My Roof?” – How to Handle Objections in the Residential Solar Sales Process

Buying a $15-30k solar system is a big purchase decision for homeowners. It’s inevitable that solar sales people will hear what are commonly called objections during the sales process. HeatSpring instructor and seasoned solar sales professional Taylor Jackson prefers to think of objections instead as anxieties or mistaken beliefs. No matter what you want to […]

September 15th, 2023|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Let’s Meet @ RE+ in Las Vegas

RE+ is the biggest solar conference in North America. This year it’s happening in Las Vegas on September 11-14, 2023.

It’s impossible to see everything at a huge show like this. So here are some of the events that we will be attending, plus alternative options for the people who can’t make the trip to Vegas:

Monday […]

Many Companies Already Meet the Requirements for NABCEP Company Accreditation – Here’s the Guide on How to Get It Done

As the U.S. continues to install more solar than any other new generation source, the role of quality solar installation companies cannot be overstated. With the growing demand, the need for skilled and qualified professionals in the industry has become more critical than ever. This is where the North American Board of Certified Energy Practitioners […]