Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Join us at the Oregon Solar Energy Conference

The Oregon Solar Energy Conference is the most robust regional solar energy conference in the nation, and returns to Portland, Oregon this year May 7-9. They will continue with their dedicated contractor day on May 7th, in coordination with the Energy Trust of Oregon, geared towards solar contractors and solar trade allies. OSEC 2019 is […]

Managing the Moving Targets of Getting a Solar Power Purchase Agreement Signed

Getting a power purchase agreement (PPA) signed for a solar project requires juggling numerous tasks–all of them moving targets, says Chris Lord, instructor of HeatSpring’s Solar Executive MBA Training course.

It’s not easy to maneuver through this process and rope all the pieces into place, but Lord can help. As managing director of CapIron, Inc., Lord […]

January 22nd, 2019|Categories: Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Do Your Financial Modeling for Solar, and Keep Your Eye on What Qualifies for the ITC

When you’re creating financial models for solar projects, it’s important to understand what qualifies for the solar investment tax credit (ITC), says Chris Lord, instructor of HeatSpring’s Financial Modeling for Solar PV course.

And it’s also critical to begin your modeling early, says Lord, who also is co-instructor of HeatSpring’s Solar Executive MBA course.

“Most people think if […]

January 21st, 2019|Categories: Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Why 4 Out of 5 Solar Companies Don’t Advertise

Often in the solar industry, the debate about advertising or not strikes a nerve. Many clients and people I know resist any sort of advertising as they believe it’s a waste of money and their time.

They have good reason to think this. And here is why it’s been not effective.

First, they have done a trade […]

January 17th, 2019|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

3 Lessons I Learned From Collaboration

It was early 2002 and the idea of a solar PPA was in its infancy. I got an email from a guy from BP Solar seeing if I was interested in buying some solar panels. His name was Jigar Shah.

That email and subsequent follow up phone call built upon a friendship and future business relationship […]