Solar Sales and Marketing

Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

REAP Grants Can Cover 50% of Eligible Solar Project Costs – So Who’s Eligible?

For solar sales professionals, it’s essential to stay informed about the various incentives and programs available to help your customers make the switch to solar energy. One program that is particularly beneficial for farmers and rural small business owners is the Rural Energy for America Program (REAP). 

REAP grants can significantly reduce the upfront cost of […]

What is the Rural Energy for America Program (REAP)? 

The Inflation Reduction Act provided many incentives for clean energy adoption across the United States. Included in the legislation was a major boost to the already existing Rural Energy for America Program (also known as REAP). REAP helps agricultural producers and rural small businesses make energy efficiency improvements and renewable energy investments to reduce their […]

C&I Solar Economics: Ask Matt Anything about Commercial Electric Tariffs

We need more solar salespeople who truly understand the economics of C&I solar projects. So starting today – for a limited time – “Commercial Electric Tariffs: Impacts on Solar” is free for HeatSpring Members.

Matt McNearney teaches the course. Over the past 6 years, Matt has developed over 35.3 MW of solar across community solar gardens, […]

May 20th, 2024|Categories: Membership, Solar Finance, Solar Sales & Marketing||

Performance-Based Solar and Storage Incentives

When your customers are considering solar and storage solutions for their home or business, it’s essential to understand the various incentives available to help offset the initial investment and provide ongoing benefits. 

In this blog post, we hear from Spencer Fields, Director of Insights at EnergySage, as he discusses the two main types of solar and […]

May 20th, 2024|Categories: Solar, Solar miscellaneous, Solar Sales & Marketing||

The Residential Clean Energy Tax Credit – Is it refundable?

Essentially every single homeowner in U.S. who purchases a solar PV system for their home is going to be applying for the Residential Clean Energy Tax Credit (also often called the Investment Tax Credit or ITC), currently a 30% federal tax credit. Solar sales professionals need to understand the basics of this tax credit, so […]

May 1st, 2024|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing, Uncategorized||