Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Learn Financial Modeling to Win Your Next Renewable Energy Job

Learning how to build a financial model to develop large renewable energy projects is hard. Details matter. Getting one number wrong can cost millions of dollars.

That’s why learning how to develop a financial model is such a valuable skill. This is a quick story about how Jessica learned financial modeling and used it to hit […]

An Insider’s Guide to the NABCEP Conference Aug 9-12

You can take a beginning PV course live from HeatSpring instructor Sean White, network with solar industry professionals, check out industry members’ exhibits and get your continuing education credits at the NABCEP (North American Board of Certified Energy Practitioners) Continuing Education Conference, Aug. 9-12 in Knoxville.

White, author of numerous books about solar and the 2014 […]

For Potential Solar Entrepreneurs, These Opportunities Await

The U.S. has 1 million untapped solar entrepreneurs, says Kerim Baran, instructor of HeatSpring’s Solar Entrepreneurship course.

Right now, the U.S. has about 10,000 active solar installers and 1 million electricians. Many of these electricians aren’t aware that they can easily become solar installers, says Baran, an engineer who has a Master of Business Administration (MBA) […]

Where are the Best Opportunities for Solar + Storage?

We’re excited to announce a new free class, developed in partnership with Energy Toolbase: “Optimizing the Economics of C&I Solar + Storage Projects in California”.

It’s worth paying attention because the presentation is packed with useful data you won’t find anywhere else. Energy Toolbase recently completed a rigorous, months-long analysis where they studied the economics of […]

The Duck Curve: One Picture Explains the Rise of Solar + Storage

Kerim Baran teaches our new “Solar Entrepreneurship” course. Last week we had our first live, interactive lecture. It was lightly attended, fun, and I learned something really interesting: The Duck Curve.

Here’s how Kerim explains The Duck Curve:

Net metering makes a lot of sense in the early stages of solar, I would say until probably five […]