Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Here’s the Financial Model Chris Lord Uses to Unlock MW Solar + Storage Projects

Financial models get solar projects built. Financial models make deals happen. Financial models make owners, developers, EPCs and investors a lot of money.

So the people who build financial models are valuable. Many people understand financial models from a high level but very few can produce bankable models that close deals. This is what Chris Lord […]

How to get your NABCEP PV Technical Sales (PVTS) Certification

The PV Technical Sales (PVTS) Board Certification was created for those who have a demonstrated knowledge and expertise in qualifying prospects, site analysis, performance analysis and financial incentives of PV systems. PVTS Board Certified Professionals can collect technical requirements, analyze customer needs to determine energy usage to advise and provide customers with the most appropriate […]

Is Your Solar Company Built to Handle 100% Growth?

What would it take to double the number of solar projects you do next year?

Every solar company should be asking this question right now. Because the demand is there. We’ve arrived at an energy inflection point. Solar is the cheapest form of electricity and people that weren’t thinking about solar before are ready to move […]

October 8th, 2021|Categories: Our Company, Solar Business Growth, Solar Sales & Marketing|Tags: |

Three Trends in Solar That Can Boost Income for Solar Industry Members

With wildfires increasing, along with solar mandates, power shortages and power outages, new trends in solar are emerging.

In fact, the top three trends in solar in 2022 will be power purchase agreements (PPA) that include storage, car companies’ embracing electric vehicles, and software that accelerates solar development opportunities, says Keith Cronin, co-instructor of HeatSpring’s Solar […]

How Drones Can Speed the Growth of Solar Energy

With a drone and software, solar industry members can reduce the time, costs and errors associated with designing solar systems.

And, as the industry learns more about the benefits of drones, the technology will help move solar energy forward, says HeatSpring instructor Jason Steinberg, CEO of Scanifly, which offers solar design software for use with drones.

Gathering […]