Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Coming Soon: Ordering Modular Energy Storage to Meet Electricity Demand When Guests Visit

In the near future, energy storage will be modular, and you’ll be able to order or rent energy storage modules when your electricity needs increase, if you have guests, for example.

You’ll likely pair the battery storage with solar PV or other forms of renewable energy, allowing you to store solar produced during the day for […]

January 13th, 2020|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

Why Peak Shaving Using Energy Storage is a Good Idea

Companies can pay high “demand charges” from utilities for using large amounts of energy during their monthly billing cycle.

But they can lower these demand charges through solar and strategic use of storage, says Christopher Lord, instructor, along with Keith Cronin, of HeatSpring’s Solar Executive MBA Training course.

Utilities Charge for Both Energy and Demand

A typical utility […]

January 13th, 2020|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

Interested in Offering Energy Storage? Demand is High, Prices Dropping

California’s recent public safety power shutoffs have sparked a sometimes desperate demand for batteries from utility customers who want backup power.

That has helped lower battery prices, making them more affordable for homeowners and businesses, says Sean White, instructor for HeatSpring’s NABCEP PV Certification Exam Prep and CEU Hours courses.

The most recent blackouts, by […]

Solar Optimization in 2020

Where are you and solar heading next year?

After five days of networking and education in Salt Lake
City at the solar conference, a recurring theme emerged.

This was across all segments of the solar industry and
touched others as well. We saw it in panels, inverters, storage, racking,
software and AI.

Panels are becoming more optimized with Longi bifacials and
144 […]

October 3rd, 2019|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Three Solar Industry Trends for Beginners–and Some Important Perspective on Them

If you’re new to the solar industry, you should keep an eye on three trends, says Sean White, instructor of HeatSpring’s 58-hour NABCEP Advanced Solar PV Training Series.

With prices of solar and energy storage dropping, it’s easy to get caught up in hype, or confused by ever-changing regulations, he says. In his course, White alerts […]

September 20th, 2019|Categories: Certification, Solar Design & Installation, Solar Sales & Marketing||