Solar Sales and Marketing

Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Characteristics of a Winning Residential Solar Sales Team

There is something to be said about having a team of individuals working cohesively together to effectively and efficiently reach a common goal. On my former solar sales team, our mission was to help more homeowners understand how solar could fit into their larger life goals. For some, they wanted to save money on regular […]

November 21st, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Key Difference Between Residential and C&I Solar Sales

With growth on the horizon for the entire solar industry, many companies and salespeople aren’t just growing in their numbers of staff members or kW installed. They are expanding into new scales of solar projects. With many residential companies growing into the commercial space, HeatSpring instructor Tim Montage discusses some key differences between residential and […]

November 11th, 2022|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

The Top Three Ways to Lose Residential Solar Clients

Ethical, effective selling is a skill that can be developed and refined through cultivating knowledge and experience within a community of practice. One surefire way to build expertise when selling directly to homeowners is to spend some time understanding how human psychology influences the sales process, particularly on items that are viewed as significant and […]

November 8th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

How Tax Credit Financing is Done

Jeffrey Lesk shares the basics of how tax credit financing is done to set the stage for the coming changes with the Inflation Reduction Act. Jeffrey joined HeatSpring’s Getting Solar for Nonprofits, Governments, and Other Non-Taxpayers to share the knowledge he’s gained in his 40 year legal career with the HeatSpring community. Recently retired,  Jeffrey […]

November 1st, 2022|Categories: Free Courses, Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Direct Pay and the Right to Transfer Tax Credits in the Inflation Reduction Act

HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers. In the recorded live session, HeatSpring instructor Chris Lord asks Jeffrey Lesk of New Partners Community Solar to explain the new direct pay option and the right to transfer tax credits within the Inflation Reduction Act. Tune into the video to learn […]