Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

New Free Course Announcement: Domestic Content Bonus Adder

The Inflation Reduction Act (IRA) has opened up tremendous new incentives for solar projects – including a potentially lucrative 10% tax credit adder for using domestically-made components and products, known as the Domestic Content Bonus Adder. Although, actually qualifying for the Domestic Content Adder is far from straightforward.  

That’s why we’re excited to announce the launch […]

Learn the Basics of the Energy Community Bonus Adder Provision 

When we think about the term energy communities, as in the bonus adder provision included in the Inflation Reduction Act, we’re referring to legacy fossil fuel communities anchored in the extraction, processing, or generation of energy using coal, oil, and gas. While many are excited about the clean energy transition, it’s important to consider the […]

What Are the Types of Solar Incentives?

Solar incentives often make or break the motivation for a homeowner to get solar. Depending on the physical location, your client may be eligible for various types of incentives at the utility, state, and federal level. It’s important for solar sales people to have a firm understanding of the different incentives and rebates and how […]

March 28th, 2024|Categories: Clean Energy Policy, Solar, Solar miscellaneous, Solar Sales & Marketing||

What’s the Difference Between a Product and Performance PV Module Warranty?

Manufacturer warranties on solar PV modules instill confidence for homeowners as well as for the companies who install them. These warranties provide assurance regarding the durability and energy output of solar modules, offering protection against defects and performance degradation over time. Understanding the terms of these warranties is essential so that you can properly explain […]

New Free Course Announcement: Inflation Reduction Act Solar Provisions: Direct Pay

Elective Pay (more commonly known as Direct Pay) creates a pathway for nonprofit organizations to utilize tax credits. It was included as a provision in the Inflation Reduction Act passed in August 2022. Prior to Direct Pay, it was difficult for tax-exempt organizations to go solar. That’s because the primary incentive to go solar – […]