Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Will 2020 Be a Year You Want to Remember or Forget

Look around you. What do you see? Despair? Hope?

This experience you are facing is going to move you in one direction or another.

In the short term, you are going to be concerned. Just like the rest of us. You will be thinking about your family. Your community. Your solar ambitions.

You might also be thinking, “When […]

April 14th, 2020|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Your Second Half of 2020

When we were kids and we were learning how to play a game or a sport, we didn’t know what to do. We sometimes asked for a do-over.

Most of us would feel the same way about 2020 up to now.

As we look out to the second half of 2020, what are your plans?

From all the […]

April 13th, 2020|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing||

NABCEP to Offer Online Certification Exams

Update 4/27/2020: NABCEP PV Associate Live Online Proctoring is now available and all Board Certification exams coming soon.

Due to concerns about the COVID-19 emergency, NABCEP has decided to offer all Board Certification and Associate level exams through live online proctoring (LOP). Live online proctoring is an internet-based form of assessment, which allows you to take NABCEP […]

Solar Legend Lends Expertise to HeatSpring Courses with Sean White

Solar legend Bill Brooks has partnered with HeatSpring instructor Sean White to prepare new materials for some of White’s courses that train students to take NABCEP exams.

Brooks, who calls himself an ambassador for solar technology, is an engineer with more than 30 years of experience designing, installing and evaluating grid-connected solar photovoltaic (PV) systems.

More than […]

March 14th, 2020|Categories: Certification, NABCEP, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

Creating a Flexible Financial Model that Incorporates the ITC Changes

It’s not unusual for people in a rush to hard wire some information into the formulas of their financial models for solar projects, says Chris Lord, instructor of HeatSpring’s Solar Executive MBA Training course along with co-instructor Keith Cronin.

But it’s important to create models that are as flexible as possible–especially when it comes to the […]

January 31st, 2020|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||