Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How to Complete the Deal by Keeping Solar Financing Simple

Developers of small to mid-sized commercial and industrial projects, those under 300 or 400 kW, are often tempted to think about power purchase agreements (PPA) and partnership flips as the one-size-fits-all financing solution for solar projects, says Christopher Lord, instructor of HeatSpring’s Solar Executive MBA Training course.

The reality is that such structures are generally too […]

January 18th, 2021|Categories: Financing, Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing|Tags: , |

Solar ITC Extended, Huge Public Market Investment in Solar: What it Means for 2021

The solar industry’s year ended with good news for 2021, and other positive headlines may be coming. Not only did the industry see high public market investment in 2020. The solar Investment Tax Credit (ITC) was extended. 

“The solar industry looks fantastic,” says Sean White, instructor of HeatSpring’s  58-Hour  NABCEP Advanced PV certification Training and PV […]

How to Boost Your Income in the Solar Industry During the COVID-19 Crisis

“Get educated and work from home during COVID,” says Sean White, instructor of HeatSpring’s 30-Hour NABCEP Advanced PV Certification Training and CEUs.

With HeatSpring’s courses, solar installers can get off the roof and start working from home, says White, the author of numerous books about solar energy. He was the 2014 Interstate Renewable Energy Council Trainer […]

November 14th, 2020|Categories: Certification, NABCEP, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

Learning How to Safely Fly Drones

In February 2015, the Federal Aviation Administration (FAA) released a list of proposed regulations that paved the way for small drones (or “unmanned aircraft systems”) to enter mainstream civil aviation. The regulations came after many close calls or accidents involving drones, including the January 26, 2015 accident when a drone crash landed on the White […]

October 30th, 2020|Categories: Drones, Solar Business Growth, Solar Design & Installation, Solar Sales & Marketing||

DroneDeploy + HeatSpring

The world’s most popular drone data platform is teaming up with HeatSpring to get more solar installers using drones. The new free course “How Drone Data Helps Solar Companies” is designed to help growing solar companies understand how other solar companies are using drone data to win.


Free Course: “How Drone Data Helps Solar Companies”

Take the […]

October 25th, 2020|Categories: Drones, Free Courses, Solar Design & Installation, Solar Sales & Marketing||