Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Tips for Connecting with Leads in the C&I Solar Sales Process

Learn more about one of the most challenging parts of the C&I solar sales process – connecting with warm leads – from HeatSpring instructor Tim Montague. Tim is a seasoned solar developer who has originated and developed over 50 MW of solar projects. Join Tim as he walks through some tips for the initial phases […]

October 20th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Ways for Nonprofits & Non-Taxpayers to Benefit from the Inflation Reduction Act

HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers, organized and moderated by Chris Lord. In the recorded live session, Corey Ramsden of Solar United Neighbors, explains some of the new benefits for non-taxpaying entities as well as some of the new project adders included in the Inflation Reduction Act. Tune […]

The Top 3 Objections when Selling Commercial Solar

HeatSpring instructor Tim Montague is a solar developer who has originated and developed over 50 MW of solar projects. Despite all those megawatts, sometimes he hears objections from his clients. Join Tim as he walks through some of these commonly expressed challenges from C&I customers in the video or the transcript below.

The top three […]

October 13th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

1 Free NABCEP CEU – Getting Solar for Non-Profits, Government, and Other Non-Taxpayers

Join HeatSpring Solar MBA and Financial Modeling for Solar PV Projects instructor, Chris Lord, for an information packed, free course on getting solar for non-profits, government, and other non-taxpayers.

Historically, federal clean energy incentives favored tax payers. Now with the recent passage of the Inflation Reduction Act, these entities can utilize the direct pay option. […]

October 5th, 2022|Categories: Free Courses, NABCEP, Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

New Course – Selling & Developing Commercial-Industrial Solar

More businesses than ever are seeking out solar energy. The reasons and benefits are seemingly endless. The Inflation Reduction Act is bolstering incentives. The rising cost of electricity is making onsite solar a more attractive investment. Consumers are preferring more environmentally conscious brands. Companies are looking to demonstrate their commitment to Corporate Social Responsibility (CSR) […]

September 30th, 2022|Categories: Certification, Megawatt Design, NABCEP, Solar, Solar Business Growth, Solar Sales & Marketing||