Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How Profitable Companies Offer More than Just Solar

Would you rather do $5 million in sales with a 20% profit or $10 million in sales with a 10% profit? And what if I said that the $5 million in sales wasn’t all from solar?

The most profitable way to grow and scale your business is most likely not from solar only sales. You see […]

Why Solar Companies Have Failed and What You Can Do About It

You’ve been there. Looking out at your competition, you wonder why they charge so little. And the next company seems to do the same. You feel tempted. Dropping your price. You want the next job.

This was the theme from 2009-2016+. Work at any expense. Stay busy. Focus on the top line- sales revenue. The bottom […]

August 3rd, 2017|Categories: Solar Business Growth, Solar Sales & Marketing||

What is the Largest Opportunity in Energy by 2020 and How to Get Your Piece of It

You’re looking for the hottest trend. Newest product. Ways to wow and amaze your family and friends. You want to be a leader. A source of knowledge. An authority.

Little secret. You will be, as it relates to the energy business. But you’ll need to spend some time learning about the technology. The hardware. The software. […]

How Time of Use Rates Work

THIS ARTICLE WAS ORIGINALLY PUBLISHED ON AURORA SOLAR’S BLOG
What do the prices of movie tickets to Hollywood’s latest blockbuster and the cost of energy in California have in common? First, in most theaters, you will find that ticket prices change based on the time of day you want to see your show. This is similar […]

How to Profit in Solar in 2017

The following article was written by Keith Cronin, who teaches our Solar Executive MBA Training with co-instructor Chris Lord.

The solar industry saw great strides in 2016. It looks like 2017 is going to be a banner year. We saw changes globally. Some areas experienced contractions but the reasons we’ll discuss in a moment.

Some of the […]