Guide to Solar Water Heater Installation Best Practices In my work with many solar water heating manufacturers, designers and installers here in the upper Midwest I have compiled a list of best installation practices for solar water heating systems. This work is collaboration and is ongoing, so if… Continue reading “Guide to Solar Water Heater Installation Best Practices”
How We Financed a 13kW Solar Project on a Church in Massachusetts The following is a guest post by Fred Paris, the instructor of our Solar PV Installer Boot Camp Training + NABCEP Entry Level Exam Prep. Fred tells the story of how he worked with members of a church to finance… Continue reading “How We Financed a 13kW Solar Project on a Church in Massachusetts”
Solar PV Web Marketing Practices Needed to Beat SolarCity + the Big Guys It’s clear that the bottlenecks to the solar PV industry are become less and less technical (though technical challenges still exist), and more about more about finance, sales and marketings. What does this mean? The companies that are the best… Continue reading “Solar PV Web Marketing Practices Needed to Beat SolarCity + the Big Guys”
How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. This means effectively marketing and selling against large solar installers that have huge budgets. If you’re currently creating a solar sales… Continue reading “How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred”
Performance Based Contracting is the Future of the Residential Geothermal Business. Prove Me Wrong (Screen shot of the Ground Energy Support Geothermal Monitoring dashboard) If you’re serious about geothermal, you need to be monitoring your projects in real time. Click here to buy a Ground Energy Support monitoring package. Note, I advise Ground Energy… Continue reading “Performance Based Contracting is the Future of the Residential Geothermal Business. Prove Me Wrong”
The OPEN PV Project: See Real Time Solar PV Installations from 2000 to 2012 and More Cool Info I just stumbled upon The Open PV Project that was compiled by NREL. It provides some cool vanity metrics, like a PV map of solar PV installations from 2000 to 2012, and so some very useful state by state market… Continue reading “The OPEN PV Project: See Real Time Solar PV Installations from 2000 to 2012 and More Cool Info”
[Interview] Learnings from Ball State and the Largest Geothermal Project and What It means for Selling District Heating Geothermal A few months ago, I heard about the largest geothermal heat pump installation was breaking ground at Ball State University. Clearly, this is amazing project that could change the whole industry. Also, I always noticed PR for huge solar PV… Continue reading “[Interview] Learnings from Ball State and the Largest Geothermal Project and What It means for Selling District Heating Geothermal”
The Coolest, Most Bad%ss, Great Geothermal Marketing Video Ever Made Thanks to Energy Smart Alternatives for creating this video and posting it on twitter, where I found it, while I was stalking you. To give credit where credit is due, Love’s Geothermal down in Maryland also has an amazing “story… Continue reading “The Coolest, Most Bad%ss, Great Geothermal Marketing Video Ever Made”
[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process I’ve been doing a lot of interviews with companies that are selling renewable energy services, but what I’m really interested in learning about is how property owners are making their purchasing decisions. If we can better understand the customer, it will… Continue reading “[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process”
Lessons Learned from Selling Community Scale Geothermal in New England I’ve heard a lot of pitches to about community geothermal, using a single loop field for many different households. The main benefit is simple, a reduction in drilling costs due to economies of scale. The roadblack, as always, is actually… Continue reading “Lessons Learned from Selling Community Scale Geothermal in New England”
Jigar Shah’s Call to Arms For Small Solar Companies Everywhere This week I flew to Chicago for the Illinois Solar Energy Association fund raiser. Jigar Shah delivered the keynote to 70 registrants, packed into Emmett’s Place in Palatine. I left at 9:30pm with an excited sense that Solar PV in… Continue reading “Jigar Shah’s Call to Arms For Small Solar Companies Everywhere”
Finance 101 for Solar PV Professionals In order to sell solar PV projects, especially commercial projects, you need to understand finance. Understanding finance will allow you to calculate and communicate the financial benefit of a system to your client. Download the Commercial Solar Finance Model Read… Continue reading “Finance 101 for Solar PV Professionals”
Selling Geothermal as a Hedge Against Rising Energy Prices Those of us in the ground source heat pump (GSHP) industry already know of the many benefits that these systems hold over conventional heating and cooling systems (and have probably explained them a hundred times over). But as the appeal… Continue reading “Selling Geothermal as a Hedge Against Rising Energy Prices”
[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople There are three areas that the most profitable and well run residential solar and geothermal companies do really well. Turn visitors into leads and know how qualified those leads are. The most profitable companies have an extremely clear process for… Continue reading “[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople”
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
“Best Practices for Selling Geothermal” on Wednesday’s #GeoChat On 11am on Wednesday, January 18th, HeatSpring will be hosting a #geochat with guest expert Martin Orio, VP at Water Energy Distributors on twitter. Read more about the #geochat here. The topic for the first #geochat is “Best Practices for… Continue reading ““Best Practices for Selling Geothermal” on Wednesday’s #GeoChat”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
David vs. Goliath: How Can Small Companies Win in the Solar Industry? In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to… Continue reading “David vs. Goliath: How Can Small Companies Win in the Solar Industry?”
3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it Why? A few reasons: I’d argue too many people are looking at solar pv and it’s becoming more competitive. Just look at how many solar pv installers there are in Massachusetts, there’s around 50. This number is increasing as more… Continue reading “3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”