Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Updates to NABCEP PV Technical Sales Certification – Qualification and Recertification

NABCEP has recently announced changes to the PV Technical Sales (PVTS) exam qualification and recertification requirements to align with changes in the industry and the other NABCEP professional certifications. These changes will go into effect November 1st, 2022. The current recertification requirements (18 hours of CEUs and 6 sales proposals) will no longer be available […]

September 1st, 2022|Categories: NABCEP, Solar, Solar Sales & Marketing||

3 Things Your Solar Company Should Do Right Now to Capitalize on the Inflation Reduction Act

Adam Gerza from Energy Toolbase joined this week’s live Solar Entrepreneurship class. Adam is incredibly knowledgeable about solar policy and we asked him to speak about the Inflation Reduction Act. What’s really changing and where are the new opportunities for entrepreneurial thinkers. It was a fun discussion because he and Kerim are both so smart. […]

1 NABCEP CEU – New Free Course – Qualifying Commercial Solar Leads & Projects

Anyone who’s made the leap from residential to commercial solar sales can tell you – it’s a different beast. With multiple decision makers and various motivating factors, the commercial and industrial (C&I) sales process takes longer and is more complex. 

Today, more companies than ever are considering their environmental impact through their corporate and social responsibility […]

July 15th, 2022|Categories: Free Courses, NABCEP, Solar, Solar Business Growth, Solar Sales & Marketing||

How Does a Solar Project Dealmaker Spend His Time?

“Solar Project Dealmaker” is the best way to describe Chris Lord. He’s a lawyer, financial modeler, and builder of project teams. Hearing about his work helps you understand how big solar projects happen.

Below you’ll hear about a few projects Chris is working on right now. The clips are really short. They’ll help you visualize the […]

Dialing in the Solar Development Process

As the solar industry continues to boom, it’s easy to see that a rising tide lifts all boats. Solar companies virtually everywhere are growing at rapidly increasing rates. It’s not uncommon to hear about long installation timelines and even some companies turning down business. In these exciting and busy times, it’s important to remember that […]

July 8th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||