Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

How Tax Credit Financing is Done

Jeffrey Lesk shares the basics of how tax credit financing is done to set the stage for the coming changes with the Inflation Reduction Act. Jeffrey joined HeatSpring’s Getting Solar for Nonprofits, Governments, and Other Non-Taxpayers to share the knowledge he’s gained in his 40 year legal career with the HeatSpring community. Recently retired,  Jeffrey […]

November 1st, 2022|Categories: Free Courses, Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Direct Pay and the Right to Transfer Tax Credits in the Inflation Reduction Act

HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers. In the recorded live session, HeatSpring instructor Chris Lord asks Jeffrey Lesk of New Partners Community Solar to explain the new direct pay option and the right to transfer tax credits within the Inflation Reduction Act. Tune into the video to learn […]

Tips for Connecting with Leads in the C&I Solar Sales Process

Learn more about one of the most challenging parts of the C&I solar sales process – connecting with warm leads – from HeatSpring instructor Tim Montague. Tim is a seasoned solar developer who has originated and developed over 50 MW of solar projects. Join Tim as he walks through some tips for the initial phases […]

October 20th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Ways for Nonprofits & Non-Taxpayers to Benefit from the Inflation Reduction Act

HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers, organized and moderated by Chris Lord. In the recorded live session, Corey Ramsden of Solar United Neighbors, explains some of the new benefits for non-taxpaying entities as well as some of the new project adders included in the Inflation Reduction Act. Tune […]

The Top 3 Objections when Selling Commercial Solar

HeatSpring instructor Tim Montague is a solar developer who has originated and developed over 50 MW of solar projects. Despite all those megawatts, sometimes he hears objections from his clients. Join Tim as he walks through some of these commonly expressed challenges from C&I customers in the video or the transcript below.

The top three […]

October 13th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||