Solar Sales and Marketing

Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Do Your Financial Modeling for Solar, and Keep Your Eye on What Qualifies for the ITC

When you’re creating financial models for solar projects, it’s important to understand what qualifies for the solar investment tax credit (ITC), says Chris Lord, instructor of HeatSpring’s Financial Modeling for Solar PV course.

And it’s also critical to begin your modeling early, says Lord, who also is co-instructor of HeatSpring’s Solar Executive MBA course.

“Most people think if […]

January 21st, 2019|Categories: Solar, Solar Business Growth, Solar Finance, Solar Sales & Marketing||

Why 4 Out of 5 Solar Companies Don’t Advertise

Often in the solar industry, the debate about advertising or not strikes a nerve. Many clients and people I know resist any sort of advertising as they believe it’s a waste of money and their time.

They have good reason to think this. And here is why it’s been not effective.

First, they have done a trade […]

January 17th, 2019|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

3 Lessons I Learned From Collaboration

It was early 2002 and the idea of a solar PPA was in its infancy. I got an email from a guy from BP Solar seeing if I was interested in buying some solar panels. His name was Jigar Shah.

That email and subsequent follow up phone call built upon a friendship and future business relationship […]

How to sell a utility scale solar project

There is constant interest from developers looking to sell their solar projects. How can you get a piece of this lucrative opportunity and help wean us all off of dirty fossil fuels?

Solar development breaks down into three essential steps: site control, interconnection and the PPA. While working through these steps, you should propose to yourself […]

August 6th, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

How Mineral Rights Can Kill Your Solar Farm Deal

There is probably nothing more frustrating than spending months talking to land owners and learning late in the program that the deal is dead. How much did you invest in time and money knocking on doors and drumming up engineering resources?

With solar growing in the Midwest, so comes new risks. Solar was mostly a coastal […]

July 24th, 2018|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||