Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.

The tired sales phrase “always be closing” may have killed more solar deals than it ever landed.  It’s not wrong, per se, but dramatically and widely, misunderstood.  Early on in my solar sales career, I remember walking around believing that stock sales phrases were like magic, and if I just said the right words about […]

March 18th, 2023|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business

Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar capacity across all sectors, more than doubling the amount of solar currently installed.

This is a […]

February 1st, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Characteristics of a Winning Residential Solar Sales Team

There is something to be said about having a team of individuals working cohesively together to effectively and efficiently reach a common goal. On my former solar sales team, our mission was to help more homeowners understand how solar could fit into their larger life goals. For some, they wanted to save money on regular […]

November 21st, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Key Difference Between Residential and C&I Solar Sales

With growth on the horizon for the entire solar industry, many companies and salespeople aren’t just growing in their numbers of staff members or kW installed. They are expanding into new scales of solar projects. With many residential companies growing into the commercial space, HeatSpring instructor Tim Montage discusses some key differences between residential and […]

November 11th, 2022|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||

The Top Three Ways to Lose Residential Solar Clients

Ethical, effective selling is a skill that can be developed and refined through cultivating knowledge and experience within a community of practice. One surefire way to build expertise when selling directly to homeowners is to spend some time understanding how human psychology influences the sales process, particularly on items that are viewed as significant and […]

November 8th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||