Solar Sales and Marketing


Sales and marketing is key to a profitable renewable energy company. We write sales and marketing posts that teach companies how to find their first project, leverage their first projects into more projects, and how to find the best customer, and quote a job profitably.

Free Ways to Start Learning:
Solar Startup Guide (Infographic)
Free Course: Commercial Solar PPA’s 101
Free Course: Residential Solar Sales Optimization

Dialing in the Solar Development Process

As the solar industry continues to boom, it’s easy to see that a rising tide lifts all boats. Solar companies virtually everywhere are growing at rapidly increasing rates. It’s not uncommon to hear about long installation timelines and even some companies turning down business. In these exciting and busy times, it’s important to remember that […]

July 8th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

What Does Billionaire Jeff Bezos Have In Common With Solar Development?

The richest man in the world has something uniquely common with you. Seems far-fetched, but think about it for a moment.

When he started Amazon, it was just a bookstore online. Nothing fancy. Back then, people were somewhat reluctant to put their credit card number on a website. It was the wild west for selling books […]

June 29th, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

New Live Workshop: Mapping the Dynamic Solar Development Process

It’s easy to get enamored with winning jobs, but ensuring that they are profitable and your team doesn’t waste precious human and financial resources in the process is the key to a healthy and balanced solar business. That’s where Mapping the Dynamic Solar Development Process – Live Workshop comes in. The goal of this one-of-a-kind […]

June 23rd, 2022|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

HeatSpring Alumni Spotlight: Flying Drones with Ian

Ian Ricci enrolled in the HeatSpring Drone Pilot Boot Camp in 2020. He is the Co-Founder and COO/CTO at SolBid, where he uses his flying skills and commercial drone pilot license to do everything from initial site inspections to showing off their stunning solar installations. We asked him a few questions about becoming a licensed […]

Ask an Expert: What Are Some of the Top Ways to Bring New Clients into Your Solar Business?

In the Ask an Expert series, HeatSpring instructors and industry thought leaders answer a question on the minds of the HeatSpring community. We are joined by Keith Cronin, instructor of the Solar Business Masterclass, the Solar Executive MBA, and more. Keith answers the question – what are some of the top ways to bring new […]

April 14th, 2022|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||