Anyone who’s made the leap from residential to commercial solar sales can tell you – it’s a different beast. With multiple decision makers and various motivating factors, the commercial and industrial (C&I) sales process takes longer and is more complex.
Today, more companies than ever are considering their environmental impact through their corporate and social responsibility (CSR) or environmental, social, and governance (ESG) goals. Powering their business with clean, renewable energy is oftentimes a big piece of the puzzle. With the cost of solar decreasing, it’s not only the right thing to do for the environment, but it’s a smart long term business decision for their company.
How can you start working with this growing market segment of commercial and industrial businesses interested in going solar? By learning the process to effectively and efficiently understand their needs and create a solution that fits their goals.
That’s why Tim Montague has created a new free course, Qualifying Commercial Solar Leads and Projects. Tim is a NABCEP PV Technical Sales certified solar professional who has originated and developed over 50 MW of solar projects. Additionally, Tim is the host of the popular Clean Power Hour podcast dedicated to sharing the best in solar, wind and energy storage news along with interviews with the industry’s brightest thought leaders and doers.
In this free Qualifying Commercial Solar Leads and Projects course, students will learn:
- What questions to ask during a successful discovery process
- Motivating factors that drive C&I customers
- Critical customer information that must be gathered in order to qualify them for solar
- High-level basics of design and sizing
- How to discuss return on investment (ROI)
For those ready to dive deeper into the commercial sales process, check out Tim’s full deep dive course – Selling Commercial Solar, which drops September 2022.