Many Companies Already Meet the Requirements for NABCEP Company Accreditation – Here’s the Guide on How to Get It Done As the U.S. continues to install more solar than any other new generation source, the role of quality solar installation companies cannot be overstated. With the growing demand, the need for skilled and qualified professionals in the industry has become… Continue reading “Many Companies Already Meet the Requirements for NABCEP Company Accreditation – Here’s the Guide on How to Get It Done”
New NABCEP PV Technical Sales Prep Bundles are Live on HeatSpring to Meet Updated NABCEP Requirements In November 2022, NABCEP announced that they were updating the recertification and exam requirements for the PV Technical Sales (PVTS) Certification to align with changes in the industry. The old eligibility option is no longer available after August 31, 2023. … Continue reading “New NABCEP PV Technical Sales Prep Bundles are Live on HeatSpring to Meet Updated NABCEP Requirements”
New Course Announcement: Rural Energy for America Program (REAP) for Solar Companies Did you know that farmers and rural small businesses may be eligible for a grant covering up to 50% of eligible renewable energy project costs up to $1 million, significantly reducing a project’s payback period? It’s an incredible program that… Continue reading “New Course Announcement: Rural Energy for America Program (REAP) for Solar Companies”
Meeting the Demands of the Solar Plus Era: Why Shaw Solar is Launching their Distributed Energy Resources (DER) Electrical Apprenticeship Program Based in Durango, Colorado, Shaw Solar can be described as a big fish in a small pond. Opening their doors back in 2006, they initially worked on residential and small commercial solar thermal and PV and some lead-acid battery storage.… Continue reading “Meeting the Demands of the Solar Plus Era: Why Shaw Solar is Launching their Distributed Energy Resources (DER) Electrical Apprenticeship Program”
What are “the BIG four” in electrification? Oftentimes adding solar PV to a home is just the tip of the spear into whole-home electrification. Once homeowners begin generating their own electricity, they’ll want to maximize their system production by using or storing as much energy onsite as… Continue reading “What are “the BIG four” in electrification?”
The Basics of Home Electrification In 2020, 26% of U.S. households used electricity as the only source of energy (32.25 million out of 123.53 million homes), according to the U.S. Energy Information Administration. With new incentives for electrification and renewable energy in the Inflation Reduction… Continue reading “The Basics of Home Electrification”
The Factors that Establish You – the Sales Person – as a Trusted Authority You’re sitting down with a homeowner who is considering going solar. They have questions, concerns, and are looking for guidance. In this scenario, how can you establish yourself as the go-to expert and someone they can trust wholeheartedly? It all… Continue reading “The Factors that Establish You – the Sales Person – as a Trusted Authority”
Learning & Development Leaders are the Unsung Heroes of Solar How can the solar industry fill 900,000 new jobs over the next twelve years?* Without learning and development (L&D) leadership, we can’t. Learning and development leaders help us build successful and rewarding careers. They do the hard work required to… Continue reading “Learning & Development Leaders are the Unsung Heroes of Solar”
Celebrating Top Solar Companies: A Conversation with Arevon The United States had 73.5 GW of utility scale solar capacity as of January 2023, according to the Energy Information Administration (EIA). If everything continues as planned, it will be the first year that more than half of the U.S.… Continue reading “Celebrating Top Solar Companies: A Conversation with Arevon “
“Selling & Developing Commercial-Industrial Solar” Included with HeatSpring Membership Starting April 26th, for a limited time, Tim Montague’s “Selling & Developing Commercial-Industrial Solar” is included with your HeatSpring Membership. Membership gives you access to premium courses that usually cost more, including: There are tons of other benefits, too –… Continue reading ““Selling & Developing Commercial-Industrial Solar” Included with HeatSpring Membership”
The Simple, Yet Effective Power of Newsletters in Digital Marketing One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of… Continue reading “The Simple, Yet Effective Power of Newsletters in Digital Marketing”
Content Marketing Basics for Solar Companies Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares… Continue reading “Content Marketing Basics for Solar Companies”
Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares… Continue reading “Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies”
“The Hydrogen Economy” Free to HeatSpring Members for a Limited Time Starting April 1st, for a limited time, Andy Nyce’s “The Hydrogen Economy” is included with your HeatSpring Membership. Membership is an inexpensive way to access premium courses that usually cost more. There are tons of other benefits, too – you… Continue reading ““The Hydrogen Economy” Free to HeatSpring Members for a Limited Time”
America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices Before incentives and rebates, a typical 10kW residential solar system costs around $12,000 in Australia. In the U.S., pre-incentives, the same system costs almost $30,000. $18,000 difference. $1.20W vs $3.00/W. A $1.80/W problem, which I believe is almost entirely… Continue reading “America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices”
How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper… Continue reading “How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect”
What Motivates Us to Pay More for a Better Product? Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. Join Charlie Saginaw of… Continue reading “What Motivates Us to Pay More for a Better Product?”
You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar. The tired sales phrase “always be closing” may have killed more solar deals than it ever landed. It’s not wrong, per se, but dramatically and widely, misunderstood. Early on in my solar sales career, I remember walking around believing that… Continue reading “You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.”
Younger Investors Want to Own Solar Too The founders of Legends Solar joined our Solar Entrepreneurship course recently to talk about their startup. Every month we invite a solar entrepreneur to present their unique approach to the class so we can learn from them and – hopefully… Continue reading “Younger Investors Want to Own Solar Too”
New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar… Continue reading “New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business”