The Simple, Yet Effective Power of Newsletters in Digital Marketing One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of… Continue reading “The Simple, Yet Effective Power of Newsletters in Digital Marketing”
Content Marketing Basics for Solar Companies Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares… Continue reading “Content Marketing Basics for Solar Companies”
Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares… Continue reading “Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies”
America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices Before incentives and rebates, a typical 10kW residential solar system costs around $12,000 in Australia. In the U.S., pre-incentives, the same system costs almost $30,000. $18,000 difference. $1.20W vs $3.00/W. A $1.80/W problem, which I believe is almost entirely… Continue reading “America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices”
How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper… Continue reading “How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect”
What Motivates Us to Pay More for a Better Product? Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. Join Charlie Saginaw of… Continue reading “What Motivates Us to Pay More for a Better Product?”
You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar. The tired sales phrase “always be closing” may have killed more solar deals than it ever landed. It’s not wrong, per se, but dramatically and widely, misunderstood. Early on in my solar sales career, I remember walking around believing that… Continue reading “You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.”
New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar… Continue reading “New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business”
Characteristics of a Winning Residential Solar Sales Team There is something to be said about having a team of individuals working cohesively together to effectively and efficiently reach a common goal. On my former solar sales team, our mission was to help more homeowners understand how solar could… Continue reading “Characteristics of a Winning Residential Solar Sales Team”
Key Differences Between Residential and C&I Solar Sales With growth on the horizon for the entire solar industry, many companies and salespeople aren’t just growing in their numbers of staff members or kW installed. They are expanding into new scales of solar projects. With many residential companies growing… Continue reading “Key Differences Between Residential and C&I Solar Sales”
The Top Three Ways to Lose Residential Solar Clients Ethical, effective selling is a skill that can be developed and refined through cultivating knowledge and experience within a community of practice. One surefire way to build expertise when selling directly to homeowners is to spend some time understanding how… Continue reading “The Top Three Ways to Lose Residential Solar Clients”
How Tax Credit Financing is Done Jeffrey Lesk shares the basics of how tax credit financing is done to set the stage for the coming changes with the Inflation Reduction Act. Jeffrey joined HeatSpring’s Getting Solar for Nonprofits, Governments, and Other Non-Taxpayers to share the knowledge… Continue reading “How Tax Credit Financing is Done”
Direct Pay and the Right to Transfer Tax Credits in the Inflation Reduction Act HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers. In the recorded live session, HeatSpring instructor Chris Lord asks Jeffrey Lesk of New Partners Community Solar to explain the new direct pay option and the right… Continue reading “Direct Pay and the Right to Transfer Tax Credits in the Inflation Reduction Act”
Tips for Connecting with Leads in the C&I Solar Sales Process Learn more about one of the most challenging parts of the C&I solar sales process – connecting with warm leads – from HeatSpring instructor Tim Montague. Tim is a seasoned solar developer who has originated and developed over 50 MW… Continue reading “Tips for Connecting with Leads in the C&I Solar Sales Process”
Ways for Nonprofits & Non-Taxpayers to Benefit from the Inflation Reduction Act HeatSpring hosts a free course titled Getting Solar for Nonprofits, Government, and Non-Taxpayers, organized and moderated by Chris Lord. In the recorded live session, Corey Ramsden of Solar United Neighbors, explains some of the new benefits for non-taxpaying entities as… Continue reading “Ways for Nonprofits & Non-Taxpayers to Benefit from the Inflation Reduction Act”
The Top 3 Objections when Selling Commercial Solar HeatSpring instructor Tim Montague is a solar developer who has originated and developed over 50 MW of solar projects. Despite all those megawatts, sometimes he hears objections from his clients. Join Tim as he walks through some of these commonly… Continue reading “The Top 3 Objections when Selling Commercial Solar”
1 Free NABCEP CEU – Getting Solar for Non-Profits, Government, and Other Non-Taxpayers Join HeatSpring Solar MBA and Financial Modeling for Solar PV Projects instructor, Chris Lord, for an information packed, free course on getting solar for non-profits, government, and other non-taxpayers. Historically, federal clean energy incentives favored tax payers. Now with the… Continue reading “1 Free NABCEP CEU – Getting Solar for Non-Profits, Government, and Other Non-Taxpayers”
New Course – Selling & Developing Commercial-Industrial Solar More businesses than ever are seeking out solar energy. The reasons and benefits are seemingly endless. The Inflation Reduction Act is bolstering incentives. The rising cost of electricity is making onsite solar a more attractive investment. Consumers are preferring more… Continue reading “New Course – Selling & Developing Commercial-Industrial Solar”
New Free Course: Inflation Reduction Act: Energy Storage and Solar Tax Credits The Inflation Reduction Act (IRA) of 2022 was signed into law on August 16th, 2022, providing a historic $369 billion of clean energy and climate investments over the next 10 years. The expert team at Energy Toolbase has been diving… Continue reading “New Free Course: Inflation Reduction Act: Energy Storage and Solar Tax Credits”
145 Gigawatts of Pure Opportunity Thanks to the Inflation Reduction Act of 2022, we’re going to triple the solar industry by 2027. Yes, that’s right, triple. Today we are installing 20 GW of solar in the US. By 2027, we will be installing 60 GW… Continue reading “145 Gigawatts of Pure Opportunity”