What’s Winning Online Solar Sales? When it comes to the online solar buying landscape, the team at EnergySage is well positioned as a thought leader. Founded in 2009, EnergySage was created to educate homeowners about solar and the solar purchasing process. Back in 2012/13, they… Continue reading “What’s Winning Online Solar Sales? “
Tim & John’s “Clean Power Hour” Podcast Why did you decide to start your business? What are you hoping to accomplish this year? What makes you tick? Knowing these things are prerequisites for a positive work relationship, and they’re hard to learn from a website or a… Continue reading “Tim & John’s “Clean Power Hour” Podcast”
New Course Announcement: Commercial Electric Tariffs: Impacts on Solar Incorporating commercial solar sales into your business can be an advantageous income stream for residential solar businesses looking to diversify their revenue sources. There are many opportunities in this sector as companies, non-profits, and local municipalities look to reduce their… Continue reading “New Course Announcement: Commercial Electric Tariffs: Impacts on Solar”
1 NABCEP CEU – New Free Webinar – Selling Solar-Driven Home Electrification in a Virtual World In today’s rapidly evolving market, online selling has become indispensable. Gone are the days where brick-and-mortar stores were the primary hubs for shopping. The post-pandemic digital age has ushered in a new era of convenience, accessibility, and efficiency, compelling all… Continue reading “1 NABCEP CEU – New Free Webinar – Selling Solar-Driven Home Electrification in a Virtual World”
How to Get Your NABCEP PV Technical Sales Certification The NABCEP PV Technical Sales (PVTS) Board Certification was created for experienced solar sales professionals who have demonstrated knowledge in qualifying prospects, site analysis, conceptual system design, performance analysis and financial incentives of PV systems. PVTS Board Certified Professionals can… Continue reading “How to Get Your NABCEP PV Technical Sales Certification”
Strategies to Succeed in Clean Energy Business Development With the clean energy deployment moving faster than ever, relatively new companies as well as new solar professionals are coming in droves to support the transition. With each new solar system on the grid, technicians and system owners must be… Continue reading “Strategies to Succeed in Clean Energy Business Development”
“Will Solar Damage My Roof?” – How to Handle Objections in the Residential Solar Sales Process Buying a $15-30k solar system is a big purchase decision for homeowners. It’s inevitable that solar sales people will hear what are commonly called objections during the sales process. HeatSpring instructor and seasoned solar sales professional Taylor Jackson prefers to… Continue reading ““Will Solar Damage My Roof?” – How to Handle Objections in the Residential Solar Sales Process”
Let’s Meet @ RE+ in Las Vegas RE+ is the biggest solar conference in North America. This year it’s happening in Las Vegas on September 11-14, 2023. It’s impossible to see everything at a huge show like this. So here are some of the events that we… Continue reading “Let’s Meet @ RE+ in Las Vegas”
Many Companies Already Meet the Requirements for NABCEP Company Accreditation – Here’s the Guide on How to Get It Done As the U.S. continues to install more solar than any other new generation source, the role of quality solar installation companies cannot be overstated. With the growing demand, the need for skilled and qualified professionals in the industry has become… Continue reading “Many Companies Already Meet the Requirements for NABCEP Company Accreditation – Here’s the Guide on How to Get It Done”
New NABCEP PV Technical Sales Prep Bundles are Live on HeatSpring to Meet Updated NABCEP Requirements In November 2022, NABCEP announced that they were updating the recertification and exam requirements for the PV Technical Sales (PVTS) Certification to align with changes in the industry. The old eligibility option is no longer available after August 31, 2023. … Continue reading “New NABCEP PV Technical Sales Prep Bundles are Live on HeatSpring to Meet Updated NABCEP Requirements”
The Factors that Establish You – the Sales Person – as a Trusted Authority You’re sitting down with a homeowner who is considering going solar. They have questions, concerns, and are looking for guidance. In this scenario, how can you establish yourself as the go-to expert and someone they can trust wholeheartedly? It all… Continue reading “The Factors that Establish You – the Sales Person – as a Trusted Authority”
“Selling & Developing Commercial-Industrial Solar” Included with HeatSpring Membership Starting April 26th, for a limited time, Tim Montague’s “Selling & Developing Commercial-Industrial Solar” is included with your HeatSpring Membership. Membership gives you access to premium courses that usually cost more, including: There are tons of other benefits, too –… Continue reading ““Selling & Developing Commercial-Industrial Solar” Included with HeatSpring Membership”
The Simple, Yet Effective Power of Newsletters in Digital Marketing One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of… Continue reading “The Simple, Yet Effective Power of Newsletters in Digital Marketing”
Content Marketing Basics for Solar Companies Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares… Continue reading “Content Marketing Basics for Solar Companies”
Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares… Continue reading “Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies”
America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices Before incentives and rebates, a typical 10kW residential solar system costs around $12,000 in Australia. In the U.S., pre-incentives, the same system costs almost $30,000. $18,000 difference. $1.20W vs $3.00/W. A $1.80/W problem, which I believe is almost entirely… Continue reading “America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices”
How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper… Continue reading “How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect”
What Motivates Us to Pay More for a Better Product? Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. Join Charlie Saginaw of… Continue reading “What Motivates Us to Pay More for a Better Product?”
You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar. The tired sales phrase “always be closing” may have killed more solar deals than it ever landed. It’s not wrong, per se, but dramatically and widely, misunderstood. Early on in my solar sales career, I remember walking around believing that… Continue reading “You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.”
New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar… Continue reading “New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business”