One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of clients over time. Consistently building content for your regular newsletter will allow you to repurpose […]
Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares some of the basics of content marketing and what has worked for Pivot like their […]
There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares a few tips and tricks that worked for him when he helped to launch a […]
Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries.
Join Charlie Saginaw of Bodhi Solar as he shares an example of fantastic customer experience, why it motivates him to […]
Solar photovoltaics can seem strictly utilitarian to most, especially those deeply entrenched within the solar industry. Solar Power for Artists founder, Alex Nathanson, sees it differently. He asks questions like what is the role of art and design when it comes to the clean energy transition. Having written a textbook on the history of solar […]
