Strategies to Succeed in Clean Energy Business Development

With the clean energy deployment moving faster than ever, relatively new companies as well as new solar professionals are coming in droves to support the transition. 

With each new solar system on the grid, technicians and system owners must be able to monitor and control the solar assets. That’s where Wattch, a relatively new software as […]

New Free Webinar + NABCEP CEU: 2023 National Electrical Code (NEC) Updates for the Solar Industry

Every 3 years, the National Fire Protection Administration (NFPA) publishes the latest National Electrical Code (NEC). Like clockwork for each code cycle, HeatSpring instructors Sean White and Bill Brooks review the code changes, update their book on PV and the NEC, and add updates in their pertinent courses. There’s no doubt that these two really […]

July 31st, 2023|Categories: Certification, Free Courses, NABCEP, Q+A, Safety, Solar, Solar Design & Installation, Solar miscellaneous||

The Simple, Yet Effective Power of Newsletters in Digital Marketing

One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of clients over time. Consistently building content for your regular newsletter will allow you to repurpose […]

April 25th, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Content Marketing Basics for Solar Companies

Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares some of the basics of content marketing and what has worked for Pivot like their […]

April 11th, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies

There’s no shortage of challenges and opportunities when launching a brand new solar company.  Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares a few tips and tricks that worked for him when he helped to launch a […]

April 3rd, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||