The Simple, Yet Effective Power of Newsletters in Digital Marketing One of the most overlooked, yet valuable tools in the solar company’s marketing toolkit is their ability to send newsletters to their email list. Sending a regular newsletter will help to build trust and stay relevant with your audience of… Continue reading “The Simple, Yet Effective Power of Newsletters in Digital Marketing”
Content Marketing Basics for Solar Companies Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares… Continue reading “Content Marketing Basics for Solar Companies”
Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares… Continue reading “Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies”
What Motivates Us to Pay More for a Better Product? Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. Join Charlie Saginaw of… Continue reading “What Motivates Us to Pay More for a Better Product?”
The Role of Art and Design in the Energy Transition – Perspective from Alex Nathanson Solar photovoltaics can seem strictly utilitarian to most, especially those deeply entrenched within the solar industry. Solar Power for Artists founder, Alex Nathanson, sees it differently. He asks questions like what is the role of art and design when it… Continue reading “The Role of Art and Design in the Energy Transition – Perspective from Alex Nathanson”
Building a Solar Passive Greenhouse With No Energy Inputs Other Than the Sun Harnessing the power of the sun can look like many different things. For HeatSpring instructor Chris LaForge, solar energy means so much more than photovoltaics. In this short video, Chris shows us the beginning phases of his passive solar greenhouse… Continue reading “Building a Solar Passive Greenhouse With No Energy Inputs Other Than the Sun”
Innovative Solar Microgrids for Resiliency with the Footprint Project The Footprint Project’s mission is to provide cleaner energy for communities in crisis. They work to green disaster response in the aftermath of climate change emergencies. In this blog post, we hear from William Heegaard, Operations Director at the Footprint… Continue reading “Innovative Solar Microgrids for Resiliency with the Footprint Project”
Younger Investors Want to Own Solar Too The founders of Legends Solar joined our Solar Entrepreneurship course recently to talk about their startup. Every month we invite a solar entrepreneur to present their unique approach to the class so we can learn from them and – hopefully… Continue reading “Younger Investors Want to Own Solar Too”
New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar… Continue reading “New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business”
Understanding Active and Passive Income Offset While Investing in Solar Projects When investing in solar projects, one of the biggest concepts to understand is whether you are looking to offset passive or active income. Join Chris Lord, HeatSpring instructor and Managing Director at CapIron, Inc., and Nick Giannotti, Managing Member at… Continue reading “Understanding Active and Passive Income Offset While Investing in Solar Projects”
Tax Benefits and Investing in Solar Projects With so many commercial and industrial solar projects slated to come online in the next ten years, investing in solar projects is becoming a more popular and lucrative business venture. In this blog post, we are joined by Nick Giannotti,… Continue reading “Tax Benefits and Investing in Solar Projects”
eQUEST vs. OpenStudio Is eQUEST or OpenStudio better for running energy models? That was the question from a student this week. Here’s how they framed it: “I’m interested in gaining a qualification in building energy modeling, to perform my firm’s energy rating building… Continue reading “eQUEST vs. OpenStudio”
Why Teach? Why HeatSpring? – A Chat with HeatSpring Co-Founder Brian Hayden HeatSpring is an expert-led platform for professionals in solar, cleantech, and many other forward thinking industries. Any expert can build free or paid classes on the platform at no cost and start right away. Listen in as HeatSpring Co-Founder Brian… Continue reading “Why Teach? Why HeatSpring? – A Chat with HeatSpring Co-Founder Brian Hayden”
Simulating a Power Outage to Test Battery Health Batteries that are used strictly for resiliency are oftentimes rarely discharged, as these storage applications only get used when the utility has an outage. That has a lot of implications for the storage equipment. Join HeatSpring instructor Chris LaForge as… Continue reading “Simulating a Power Outage to Test Battery Health”
Resources for the Building Science Generalist Looking for some new books or opportunities to build your knowledge base in zero energy buildings? Marc Rosenbaum, instructor of How to Think About Energy in Buildings course, shares his ideas for expanding your knowledge in the field of building… Continue reading “Resources for the Building Science Generalist”
What are the biggest deal breakers when it comes to large scale solar projects? – Ask an Expert In the Ask an Expert series, HeatSpring instructors and industry thought leaders answer a question on the minds of the HeatSpring community. We are joined by Dylan Reitenbach, Project Manager at a national solar developer and financier. In this session,… Continue reading “What are the biggest deal breakers when it comes to large scale solar projects? – Ask an Expert”
Who Is Making Money in Solar Plus Storage? – Ask an Expert In the Ask an Expert series, HeatSpring instructors and industry thought leaders answer a question on the minds of the HeatSpring community. This session, we are joined by Chris LaForge, instructor of the Designing Small Scale PV Systems with Energy… Continue reading “Who Is Making Money in Solar Plus Storage? – Ask an Expert”
When are new versions of the National Electrical Code adopted by NABCEP & AHJs? – Ask an Expert In the Ask an Expert series, HeatSpring instructors and industry thought leaders answer a question on the minds of the HeatSpring community. We are joined by Sean White, instructor of several NABCEP prep, solar, and storage courses on HeatSpring. In… Continue reading “When are new versions of the National Electrical Code adopted by NABCEP & AHJs? – Ask an Expert”
Working in utility-scale solar? What you need to know about interconnection – Ask an Expert In the Ask an Expert series, HeatSpring instructors and industry thought leaders answer a question on the minds of the HeatSpring community. We are joined by Tim Taylor, instructor of Interconnection of Utility-Scale Solar to Distribution, Introduction to Distribution Systems,… Continue reading “Working in utility-scale solar? What you need to know about interconnection – Ask an Expert”
HeatSpring Alumni Spotlight: Flying Drones with Ian Ian Ricci enrolled in the HeatSpring Drone Pilot Boot Camp in 2020. He is the Co-Founder and COO/CTO at SolBid, where he uses his flying skills and commercial drone pilot license to do everything from initial site inspections to showing… Continue reading “HeatSpring Alumni Spotlight: Flying Drones with Ian”