Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper level with your customers? Tune into this clip from the Psychology of Solar Sales course […]
As increasing amounts of solar PV connect to electric distribution systems, in the forms of utility-scale solar PV and behind-the-meter solar PV, a critical question that many in the industry have is “How Much Solar PV Can a Feeder Host?” The maximum amount of Solar PV that a given distribution feeder can host (or that can […]
Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries.
Join Charlie Saginaw of Bodhi Solar as he shares an example of fantastic customer experience, why it motivates him to […]
The tired sales phrase “always be closing” may have killed more solar deals than it ever landed. It’s not wrong, per se, but dramatically and widely, misunderstood. Early on in my solar sales career, I remember walking around believing that stock sales phrases were like magic, and if I just said the right words about […]
Solar photovoltaics can seem strictly utilitarian to most, especially those deeply entrenched within the solar industry. Solar Power for Artists founder, Alex Nathanson, sees it differently. He asks questions like what is the role of art and design when it comes to the clean energy transition. Having written a textbook on the history of solar […]
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