One of our goals in 2012 is to explore what can be done to make geothermal a mainstream technology.
To get some more insights into what we need to do as an industry, I had a conversion with Harold, the founder and CEO of 360Chestnut.
The discussion is around 20 minutes, here is what we talked about:
What 360 Chestnut is doing around educating homeowners about geothermal.
Why Harold loves his geothermal system more then his kids (sometimes).
How and why Harold decided to get into the geothermal industry.
What are your thoughts on installing geothermal versus upgrading the shell of a building?
What is the story of 360 Chestnut? Why was it created and what specifically are you working on within the geothermal industry?
Why every home should be at least consider geothermal.
Do you think 360 Chestnut is more of a ‘geothermal missionary’, someone who is converting non-believers, or are you preaching to the choir, are you looking to find the people that already want geothermal?
What do you see as the main problems with geothermal industry going mainstream?
How does the fragmented geothermal industry, both in manufactures and installers, make it difficult for the industry to market itself to homeowners?
Why should a contractor work with 360 Chestnut instead of creating their own site that attracts homeowners? Why would a homeowner go to your site first, instead of companies that are actually doing the installations?