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How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred

We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. This means effectively marketing and selling against large solar installers that have huge budgets. If you’re currently creating a solar salesContinue reading “How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred”

Chris Williams Chris Williams

ASHP vs GSHP and The Importance of SEER and EER in Utility Air Conditioning Demand Side Management Programs

Update: this article does not include the new regional efficiency standards that took effect on Jan 1, 2015. See this article on furnacecompare.com for updated definitions. The following post is by Mark Faulkenberry, Manager Marketing & Communications and Kalun Kelley,Continue reading “ASHP vs GSHP and The Importance of SEER and EER in Utility Air Conditioning Demand Side Management Programs”

Chris Williams Chris Williams

How New England Can Eliminate Oil Use For Single Family Homes for Less Than We’re Spending on Solar PV

I first published this post in Renewable Energy World and it received a lot of comments, mostly getting into all the silly technical details of geothermal and not addressing how to implement policy to eliminate oil use. My hope isContinue reading “How New England Can Eliminate Oil Use For Single Family Homes for Less Than We’re Spending on Solar PV”

Chris Williams Chris Williams

Geothermal and Solar Installers: Get to Know Your Municipal Utility (It’s not a Waste of Time)

“Municipal utilities are more open to trying new things than investor-owned utilities.” This is the lesson I took away from my visit to the Wyandotte Municipal Services as part of a delegation from the Great Lakes Renewable Energy Association.  They’veContinue reading “Geothermal and Solar Installers: Get to Know Your Municipal Utility (It’s not a Waste of Time)”

Brian Hayden Brian Hayden