3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it Why? A few reasons: I’d argue too many people are looking at solar pv and it’s becoming more competitive. Just look at how many solar pv installers there are in Massachusetts, there’s around 50. This number is increasing as more… Continue reading “3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
How to Select the Most Profitable Projects (and clients) for Your Business In the last post, we discussed “the sales equation” that every solar company should maximize. As a reminder, here is the equation (Note, for this article the questions are applicable to both solar and geothermal companies): “The Sales Equation” =… Continue reading “How to Select the Most Profitable Projects (and clients) for Your Business”
Answer 3 Questions to Make your Small Business a Solar Sales Machine The most important element of a profitable solar company is maximizing what I am referring to as “the sales equation”. In this article, I want to share specifically what the sales equation is, and what questions you can ask to… Continue reading “Answer 3 Questions to Make your Small Business a Solar Sales Machine”
Lessons Learned from Selling a Solar Company to SunEdison Now that hard installation costs are dropping rapidly in the solar pv industry, everyone’s looking at how to decrease soft costs. Across the board support for decreasing solar’s soft costs is the result of how well organized the industry is… Continue reading “Lessons Learned from Selling a Solar Company to SunEdison”
Solar Financing Options and the Benefits of Each The residential, commercial and utility scale solar financing markets are different and have their own dynamics. If you’re really interested in learn more about financing commercial solar PV projects, I have three resources for you. Click here to sign up… Continue reading “Solar Financing Options and the Benefits of Each”
What Is The Value of the NABCEP Certification? The North American Board of Certified Energy Practitioners (NABCEP) has become the primary certification entity for the solar industry and they continue to add more certifications. There is continued debate online about the value of the certifications. Some states are… Continue reading “What Is The Value of the NABCEP Certification?”
How do SRECs Work? In Massachusetts, New Jersey, Pennsylvania and most of the east-coast and Mid-Atlantic solar markets, the main incentives driving the solar market are SRECs, which stands for Solar Renewable Energy Credits. If you’re looking to get into the industry or expand… Continue reading “How do SRECs Work?”
Three Things You May Not Know About Solar PV Sales Is it really that difficult to sell solar PV, or do some professionals just make it seem that way? If you consider the financial incentives for investing (and that’s definitely the right word for it) in clean energy, coupled with… Continue reading “Three Things You May Not Know About Solar PV Sales”