Developing Your Solar Project: Research, Permits & Market Opportunities Chris Lord and Keith Cronin discuss property records, attractive solar markets and permitting processes on the Solar Executive MBA Training discussion board. Takeaways: It’s often helpful to work with a county clerk when determining which property records you’ll need Solar market… Continue reading “Developing Your Solar Project: Research, Permits & Market Opportunities”
Access the Tools, Network & Knowledge You Need to Advance Your Solar Career Here are the powerhouse solar courses you don’t want to miss: Megawatt Design – Master large-scale solar project design, learn how to get your projects permitted and installed faster and cheaper. Access valuable tools and resources, while advancing your career and the… Continue reading “Access the Tools, Network & Knowledge You Need to Advance Your Solar Career”
FREE REPORT: Gain Access to the ~290,258 LIDAR Identified Solar-Ready Roofs in Massachusetts This article was originally published on Faze1’s blog and re-printed with permission. The above picture is a heat map of the best and worst towns for residential solar based on proprietary LIDAR analysis created by Faze1. Download the full report to get a… Continue reading “FREE REPORT: Gain Access to the ~290,258 LIDAR Identified Solar-Ready Roofs in Massachusetts”
Solar Women Summer Series (Canada): Policy, Philanthropy and Play Lisa Oelke is the Marketing Manager (North America) for Advanced Racking Solutions, a division of hb Solar Canada, in Ontario. She is also the Solar Development/Renewable Energy Consultant Off-Grid Specialist for the Solar Majengo Tanzania project and an Advisory Board member… Continue reading “Solar Women Summer Series (Canada): Policy, Philanthropy and Play”
Solar Women Summer Series: Marketing the Solar Lifestyle Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar… Continue reading “Solar Women Summer Series: Marketing the Solar Lifestyle”
“Cover of the Solar Pro” = Amazing Solar Marketing Video If you’re in the solar industry, or a fan of renewable energy and small business, it’s impossible to watch this video and not smile: I don’t have any deep insights or tips to share on this, I just wanted more… Continue reading ““Cover of the Solar Pro” = Amazing Solar Marketing Video”
Solar PV Web Marketing Practices Needed to Beat SolarCity + the Big Guys It’s clear that the bottlenecks to the solar PV industry are become less and less technical (though technical challenges still exist), and more about more about finance, sales and marketings. What does this mean? The companies that are the best… Continue reading “Solar PV Web Marketing Practices Needed to Beat SolarCity + the Big Guys”
How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. This means effectively marketing and selling against large solar installers that have huge budgets. If you’re currently creating a solar sales… Continue reading “How Small Solar Companies Can “Out-market” Large Solar Installers with Deep Pockets with @SolarFred”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
3 Expert Led Free Coures on SRECs, Geothermal Tax Credits and Solar Lead Generation Our first free course was a huge success. How to Make Money in Renewable Energy had a great turnout, well over 140 attendees with solid content helpful to newcomers to the industry. With such interest, we have decided to expand… Continue reading “3 Expert Led Free Coures on SRECs, Geothermal Tax Credits and Solar Lead Generation”
Three Things You May Not Know About Solar PV Sales Is it really that difficult to sell solar PV, or do some professionals just make it seem that way? If you consider the financial incentives for investing (and that’s definitely the right word for it) in clean energy, coupled with… Continue reading “Three Things You May Not Know About Solar PV Sales”