Free Course Announcement: Introduction to Ethics in Solar Sales – 1 NABCEP CEU

Are you looking to strengthen you and your team’s solar sales strategy while building lasting customer relationships? We’re excited to announce a free course that addresses one of the most critical aspects of solar sales and the success of our industry – ethics.

Why Ethics in Solar Sales Matters

Between 2020 and 2023, global residential solar additions grew by about 30% per year. This rapid expansion has unfortunately been accompanied by concerning practices that threaten consumer confidence and the industry’s reputation.

Rebuilding Trust in a Growing Industry

In recent years, the solar sector has faced significant challenges with unethical sales tactics, with some examples including:

• Dramatically inflated energy production estimates that mislead consumers
• Misrepresentation (or ignorance) of local utility policies affecting payback periods
• Predatory pricing practices targeting uninformed customers
• High-pressure sales tactics that rush consumers into major decisions

These deceptive practices have left many consumers with systems that underperform, unexpected costs, and broken promises—damaging not just individual companies but the entire industry’s reputation.

With competition intensifying across the market, genuine customer trust has become one of the defining factors that separates thriving solar businesses from those that struggle to survive.

When salespeople embody values of honesty, integrity, and transparency, they foster trust that directly translates to more signed contracts and positive customer referrals. This trust-based approach is becoming so important that major certifying and education entities across the industry are establishing official ethical standards to help combat these issues and rebuild consumer confidence. One example is the Solar Energy Industries Association’s new SEIA 401: Solar and Energy Storage Consumer Protections Standard.

Course Overview

The Introduction to Ethics in Solar Sales course provides practical guidance on incorporating ethics into your solar sales process. 

By the end of the one-hour course, you’ll be able to:

• Analyze sales and marketing material to identify potential ethical pitfalls
• Apply structured approaches to ethical decision-making
• Use customer-centric communication methods that address needs without high-pressure tactics
• Define and apply principles of honesty, integrity, and transparency
• Implement tools and metrics that incentivize ethical standards
• Navigate complex policy factors that create ethical dilemmas
• Build team cultures that prioritize ethical practices

Who Should Enroll

This course is perfect for:

• New solar salespeople
• Experienced sales professionals looking to refine their approach
• Anyone involved in residential or commercial customer acquisition
• Customer service staff
• Company leadership

ReVision Energy’s Perspective

The course was created by ReVision Energy in partnership with HeatSpring and Subject Matter Experts from the Amicus Buyers Group.

ReVision Energy has been building customers for life for over 20 years. As instructor Matt Johnson says, “In this course, we hope to help you realize how ethics and customer centricity can play as pivotal a role in your success as it has ours.”

The team at ReVision attributes its longevity and growth largely to leveraging positive customer experiences —a direct result of their ethical approach to sales.

Ready to Elevate Your Solar Sales Approach?

Ethical conduct in solar has never been more important. As we’ve seen in recent years, unethical actions – even by just a few individuals – can damage trust and harm the reputation of the entire industry.

This free course offers you the opportunity to make ethics your foundation, ensuring both your personal success and contributing to the industry’s positive future.

Enroll in the free Introduction to Ethics in Solar Sales course today and join us in elevating the standard of our industry.