How to Design a Solar PV System 101: The Basic Terms Want a basic technical understanding of solar PV project terminology? Read on… If you’re an experienced installer, none of this information will be new to you. If you’re new to solar, it will be helpful. But keep in mind, we’ll… Continue reading “How to Design a Solar PV System 101: The Basic Terms”
What is the Difference Between a Solar Lease and Cash Customer? This is the last interview in the 5 part series we did with BrightGrid Renewable Energy Finance on residential solar leases and it’s one of the best. We focused most of the interview on specifics of what solar sales and… Continue reading “What is the Difference Between a Solar Lease and Cash Customer?”
Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar This is a great thought experiment. Can we make solar PV so simple and cheap that we’ll no longer need residential solar financing? Jigar Shah thinks so. Shouldn’t the goal of the PV industry be to NOT need financing? Or,… Continue reading “Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar”
How to Select a Top Solar Manufacturer To Work With For the fourth part of my interview series with BrightGrid Renewable Energy Finace, I spoke with Tim Slavin, VP of Credit and Operations at BrightGrid. We talked about a solar installer should be asking from their manufacturing partners and how… Continue reading “How to Select a Top Solar Manufacturer To Work With”
Certified GeoExchange Desiger Certification – The CGD – What is it? Who needs it? How to get it? Certified GeoExchange Designer Certification is the most prestigious credential that exists within the geothermal heat pump industry because few people have it. It’s hard to get because you can’t sit for the exam without some combination of education and experience… Continue reading “Certified GeoExchange Desiger Certification – The CGD – What is it? Who needs it? How to get it?”
“If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012 Jigar Shah was my favorite presenter at this year’s Building Energy Conference. Mr. Shah founded SunEdison in 2003 and sold it five years later for $200 million. Here are some quotes he offered up in the “Energy Subsidies and the… Continue reading ““If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012″
[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople There are three areas that the most profitable and well run residential solar and geothermal companies do really well. Turn visitors into leads and know how qualified those leads are. The most profitable companies have an extremely clear process for… Continue reading “[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople”
Solar Hot Water Doesn’t Need R+D, IT NEEDS Promotion In the 2012 January/February issue of Solar Today, Bob Ramlow was featured discussing his thoughts on the future of the solar thermal industry. Bob entered the solar industry 40 years ago, designing and installing solar hot water systems and distributing… Continue reading “Solar Hot Water Doesn’t Need R+D, IT NEEDS Promotion”
How Do you Handle Your Customers’ Tough Questions About Solar Leases? This is the third video in a five part series that HeatSpring created with BrightGrid Renewable Energy Finance to help residential solar contractors learn more about solar financing and leases. The goal is simple, we want to help installers to… Continue reading “How Do you Handle Your Customers’ Tough Questions About Solar Leases?”
[Video] How to Select Solar Hot Water Components and System Types In this video, author and ISPQ Certified Master Trainer Bob Ramlow provides a detailed outline of common components found in solar thermal systems, and the four most common types of systems.
How Does a Solar Lease Work and How Do you Sell its Value The above video is part 2 in a 5 part series HeatSpring created with BrightGrid Renewable Energy Finance for solar installers about solar financing and solar leases. You can watch the full 5 part series “How to User Solar Leases… Continue reading “How Does a Solar Lease Work and How Do you Sell its Value”
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
The Top 7 Trends that Will Impact Renewable Energy Profits in 2012 The beginning of 2012 is here and the lookout is bright for renewable energy. There are some roadblocks ahead and some barriers we cannot yet see that will become clear. Overall, the renewable energy industries are becoming a force to… Continue reading “The Top 7 Trends that Will Impact Renewable Energy Profits in 2012”
Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting Bob Ramlow answers student questions about solar thermal. He tackles hard water, PV powered solar thermal systems, and best practices for air vent installations. Is hard water an issue with closed loop solar thermal systems? Are solar PV powered solar thermal… Continue reading “Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was not… Continue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”
David vs. Goliath: How Can Small Companies Win in the Solar Industry? In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to… Continue reading “David vs. Goliath: How Can Small Companies Win in the Solar Industry?”
3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it Why? A few reasons: I’d argue too many people are looking at solar pv and it’s becoming more competitive. Just look at how many solar pv installers there are in Massachusetts, there’s around 50. This number is increasing as more… Continue reading “3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
Answer 3 Questions to Make your Small Business a Solar Sales Machine The most important element of a profitable solar company is maximizing what I am referring to as “the sales equation”. In this article, I want to share specifically what the sales equation is, and what questions you can ask to… Continue reading “Answer 3 Questions to Make your Small Business a Solar Sales Machine”