“What’s the Most Efficient?” Geo VS Solar Thermal VS Solar PV I’m doing some sales consulting work in NYC, and there’s one question I’m getting a lot from property owners: “What is the most efficient renewable energy technology?” In the city, they are mainly speaking of solar PV vs solar thermal,… Continue reading ““What’s the Most Efficient?” Geo VS Solar Thermal VS Solar PV”
[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process I’ve been doing a lot of interviews with companies that are selling renewable energy services, but what I’m really interested in learning about is how property owners are making their purchasing decisions. If we can better understand the customer, it will… Continue reading “[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process”
Jigar Shah’s Call to Arms For Small Solar Companies Everywhere This week I flew to Chicago for the Illinois Solar Energy Association fund raiser. Jigar Shah delivered the keynote to 70 registrants, packed into Emmett’s Place in Palatine. I left at 9:30pm with an excited sense that Solar PV in… Continue reading “Jigar Shah’s Call to Arms For Small Solar Companies Everywhere”
Finance 101 for Solar PV Professionals In order to sell solar PV projects, especially commercial projects, you need to understand finance. Understanding finance will allow you to calculate and communicate the financial benefit of a system to your client. Download the Commercial Solar Finance Model Read… Continue reading “Finance 101 for Solar PV Professionals”
How to Design a Solar PV System 101: The Basic Terms Want a basic technical understanding of solar PV project terminology? Read on… If you’re an experienced installer, none of this information will be new to you. If you’re new to solar, it will be helpful. But keep in mind, we’ll… Continue reading “How to Design a Solar PV System 101: The Basic Terms”
What is the Difference Between a Solar Lease and Cash Customer? This is the last interview in the 5 part series we did with BrightGrid Renewable Energy Finance on residential solar leases and it’s one of the best. We focused most of the interview on specifics of what solar sales and… Continue reading “What is the Difference Between a Solar Lease and Cash Customer?”
Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD 7 Months ago we did an SREC 101 Episode for HeatSpring TV. The goal of the first interview was simple: to provide basic information on what SRECs are, the state of the current market, and what installers should know about… Continue reading “Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD”
Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar This is a great thought experiment. Can we make solar PV so simple and cheap that we’ll no longer need residential solar financing? Jigar Shah thinks so. Shouldn’t the goal of the PV industry be to NOT need financing? Or,… Continue reading “Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar”
Finance 101 for Renewable Energy Professionals Understanding finance is required to sell renewable energy projects. It’s needed to communicate the value of both residential and commercial projects, and for all types of technologies: solar PV, solar hot water, and geothermal heat pumps. The reason financial metrics are… Continue reading “Finance 101 for Renewable Energy Professionals”
“If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012 Jigar Shah was my favorite presenter at this year’s Building Energy Conference. Mr. Shah founded SunEdison in 2003 and sold it five years later for $200 million. Here are some quotes he offered up in the “Energy Subsidies and the… Continue reading ““If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012″
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
The Top 7 Trends that Will Impact Renewable Energy Profits in 2012 The beginning of 2012 is here and the lookout is bright for renewable energy. There are some roadblocks ahead and some barriers we cannot yet see that will become clear. Overall, the renewable energy industries are becoming a force to… Continue reading “The Top 7 Trends that Will Impact Renewable Energy Profits in 2012”
Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting Bob Ramlow answers student questions about solar thermal. He tackles hard water, PV powered solar thermal systems, and best practices for air vent installations. Is hard water an issue with closed loop solar thermal systems? Are solar PV powered solar thermal… Continue reading “Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was not… Continue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”
David vs. Goliath: How Can Small Companies Win in the Solar Industry? In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to… Continue reading “David vs. Goliath: How Can Small Companies Win in the Solar Industry?”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
How to Select the Most Profitable Projects (and clients) for Your Business In the last post, we discussed “the sales equation” that every solar company should maximize. As a reminder, here is the equation (Note, for this article the questions are applicable to both solar and geothermal companies): “The Sales Equation” =… Continue reading “How to Select the Most Profitable Projects (and clients) for Your Business”
Answer 3 Questions to Make your Small Business a Solar Sales Machine The most important element of a profitable solar company is maximizing what I am referring to as “the sales equation”. In this article, I want to share specifically what the sales equation is, and what questions you can ask to… Continue reading “Answer 3 Questions to Make your Small Business a Solar Sales Machine”
Lessons Learned from Selling a Solar Company to SunEdison Now that hard installation costs are dropping rapidly in the solar pv industry, everyone’s looking at how to decrease soft costs. Across the board support for decreasing solar’s soft costs is the result of how well organized the industry is… Continue reading “Lessons Learned from Selling a Solar Company to SunEdison”