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Geothermal Heat Pumps

How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts

What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”

Chris Williams Chris Williams

IGSHPA Installer Accreditation Versus Vertical Loop Installer (Driller) Accreditation

In the past, we’ve written a few articles about what exactly the IGSHPA accreditation is, if it’s worthwhile, and when contractors should get it. The International Ground Source Heat Pump Association (IGSHPA) now has a separate program for drillers, called “VerticalContinue reading “IGSHPA Installer Accreditation Versus Vertical Loop Installer (Driller) Accreditation”

Chris Williams Chris Williams

Geothermal Powers the Statue of Liberty, President Bush’s Ranch, and the Greenest Hotel in the World

Solar guys have been good at show-casing their best solar installations to the public and politicians – the geothermal industry needs to step up and begin to showcase our best installations as well. PR and customer awarnress are key; a recent reportContinue reading “Geothermal Powers the Statue of Liberty, President Bush’s Ranch, and the Greenest Hotel in the World”

Chris Williams Chris Williams