How Does a Solar Lease Work and How Do you Sell its Value The above video is part 2 in a 5 part series HeatSpring created with BrightGrid Renewable Energy Finance for solar installers about solar financing and solar leases. You can watch the full 5 part series “How to User Solar Leases… Continue reading “How Does a Solar Lease Work and How Do you Sell its Value”
The 4 Differences Between Geothermal Standing Column Well and Closed Loop Systems There are four major differences between standing column well (SCW) and closed loop geothermal systems. The use of exchange fluid Loop materials and characteristics Use of heat exchangers Applications of the technology To learn more about standing column well design, download… Continue reading “The 4 Differences Between Geothermal Standing Column Well and Closed Loop Systems”
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
Geothermal Loop Design: Series vs Parallel Flow Path Analysis When designing geothermal ground loops, this is an issue that a lot of people get hung up on. Because of the advantages of, we use parallel circuits in ground loops almost exclusively in our industry. Read more to hear why. When loops are tied… Continue reading “Geothermal Loop Design: Series vs Parallel Flow Path Analysis”
What You Need to know About Quoting and Selling Standing Column Well Systems It’s much easier to answer this question for residential applications. The price is composed of three pieces: the drilling cost, the loop field installation including underground piping to/from the building, and the HVAC system installation. Many times the driller is… Continue reading “What You Need to know About Quoting and Selling Standing Column Well Systems”
“Best Practices for Selling Geothermal” on Wednesday’s #GeoChat On 11am on Wednesday, January 18th, HeatSpring will be hosting a #geochat with guest expert Martin Orio, VP at Water Energy Distributors on twitter. Read more about the #geochat here. The topic for the first #geochat is “Best Practices for… Continue reading ““Best Practices for Selling Geothermal” on Wednesday’s #GeoChat”
HS TV Ep. 7: “Geothermal Will Give you Better Returns than the Stock Market” One of our goals in 2012 is to explore what can be done to make geothermal a mainstream technology. To get some more insights into what we need to do as an industry, I had a conversion with Harold, the… Continue reading “HS TV Ep. 7: “Geothermal Will Give you Better Returns than the Stock Market””
13 Steps to Basic Geothermal Standing Column Well Design HeatSpring Instructor Albert Koenig discusses the 13 steps to basic Geothermal Standing Column Well (SCW) Design… Unlike closed loop geothermal installations, open loop systems, in particular, standing column well (SCW), require more diligence from the designer than just the well… Continue reading “13 Steps to Basic Geothermal Standing Column Well Design”
Top Alternative Energy Articles of 2011: Companies Love Technology but want Sales 2011 was an amazing year for renewable energy. All industries had impressive growth, product innovation, and business model innovation. Here are the top 10 posts from HeatSpring Magazine in 2011, based on the number of reads each post received, and… Continue reading “Top Alternative Energy Articles of 2011: Companies Love Technology but want Sales”
The Top 7 Trends that Will Impact Renewable Energy Profits in 2012 The beginning of 2012 is here and the lookout is bright for renewable energy. There are some roadblocks ahead and some barriers we cannot yet see that will become clear. Overall, the renewable energy industries are becoming a force to… Continue reading “The Top 7 Trends that Will Impact Renewable Energy Profits in 2012”
Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting Bob Ramlow answers student questions about solar thermal. He tackles hard water, PV powered solar thermal systems, and best practices for air vent installations. Is hard water an issue with closed loop solar thermal systems? Are solar PV powered solar thermal… Continue reading “Q+A with Solar Thermal Expert Bob Ramlow: Hard Water Issues, PV Powered Solar Thermal and Air Venting”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was not… Continue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”
David vs. Goliath: How Can Small Companies Win in the Solar Industry? In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to… Continue reading “David vs. Goliath: How Can Small Companies Win in the Solar Industry?”
3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it Why? A few reasons: I’d argue too many people are looking at solar pv and it’s becoming more competitive. Just look at how many solar pv installers there are in Massachusetts, there’s around 50. This number is increasing as more… Continue reading “3 Reasons Massachusetts is a Great Place to Sell Solar Thermal and How to Start Doing it”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
[Photos] How to Frame a Super Insulated Home There has been a lot of hoop-la and craziness around passive homes, net zero energy homes, and super energy efficient homes. I’ve been amazed at how easy it can actually be. My friend is building a house that will burn… Continue reading “[Photos] How to Frame a Super Insulated Home”
How to Select the Most Profitable Projects (and clients) for Your Business In the last post, we discussed “the sales equation” that every solar company should maximize. As a reminder, here is the equation (Note, for this article the questions are applicable to both solar and geothermal companies): “The Sales Equation” =… Continue reading “How to Select the Most Profitable Projects (and clients) for Your Business”
Answer 3 Questions to Make your Small Business a Solar Sales Machine The most important element of a profitable solar company is maximizing what I am referring to as “the sales equation”. In this article, I want to share specifically what the sales equation is, and what questions you can ask to… Continue reading “Answer 3 Questions to Make your Small Business a Solar Sales Machine”
Lessons Learned from Selling a Solar Company to SunEdison Now that hard installation costs are dropping rapidly in the solar pv industry, everyone’s looking at how to decrease soft costs. Across the board support for decreasing solar’s soft costs is the result of how well organized the industry is… Continue reading “Lessons Learned from Selling a Solar Company to SunEdison”