“What’s the Most Efficient?” Geo VS Solar Thermal VS Solar PV I’m doing some sales consulting work in NYC, and there’s one question I’m getting a lot from property owners: “What is the most efficient renewable energy technology?” In the city, they are mainly speaking of solar PV vs solar thermal,… Continue reading ““What’s the Most Efficient?” Geo VS Solar Thermal VS Solar PV”
[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process I’ve been doing a lot of interviews with companies that are selling renewable energy services, but what I’m really interested in learning about is how property owners are making their purchasing decisions. If we can better understand the customer, it will… Continue reading “[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process”
Jigar Shah’s Call to Arms For Small Solar Companies Everywhere This week I flew to Chicago for the Illinois Solar Energy Association fund raiser. Jigar Shah delivered the keynote to 70 registrants, packed into Emmett’s Place in Palatine. I left at 9:30pm with an excited sense that Solar PV in… Continue reading “Jigar Shah’s Call to Arms For Small Solar Companies Everywhere”
Large Installers and Financiers DOMINATE the MASS Residential Solar Market, with 76% and 74% Market Share Respectively, and Other Interesting Data The Massachusetts Clean Energy Center has made data on the number of project funded through the Commonwealth solar grant available public. Find the on MA CEC’s website or download it here in excel format. The data is very detailed and… Continue reading “Large Installers and Financiers DOMINATE the MASS Residential Solar Market, with 76% and 74% Market Share Respectively, and Other Interesting Data”
Finance 101 for Solar PV Professionals In order to sell solar PV projects, especially commercial projects, you need to understand finance. Understanding finance will allow you to calculate and communicate the financial benefit of a system to your client. Download the Commercial Solar Finance Model Read… Continue reading “Finance 101 for Solar PV Professionals”
Part 2: How to Design PV – A Walkthrough of How to Size a Solar Array and Estimate Power Production This is the 2nd article in a series about how to design solar PV projects. We started with solar 101, the basics. If you’re brand new or need to brush up on the basics, please read it first. It discusses… Continue reading “Part 2: How to Design PV – A Walkthrough of How to Size a Solar Array and Estimate Power Production”
How to Design a Solar PV System 101: The Basic Terms Want a basic technical understanding of solar PV project terminology? Read on… If you’re an experienced installer, none of this information will be new to you. If you’re new to solar, it will be helpful. But keep in mind, we’ll… Continue reading “How to Design a Solar PV System 101: The Basic Terms”
What is the Difference Between a Solar Lease and Cash Customer? This is the last interview in the 5 part series we did with BrightGrid Renewable Energy Finance on residential solar leases and it’s one of the best. We focused most of the interview on specifics of what solar sales and… Continue reading “What is the Difference Between a Solar Lease and Cash Customer?”
Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD 7 Months ago we did an SREC 101 Episode for HeatSpring TV. The goal of the first interview was simple: to provide basic information on what SRECs are, the state of the current market, and what installers should know about… Continue reading “Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD”
Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar This is a great thought experiment. Can we make solar PV so simple and cheap that we’ll no longer need residential solar financing? Jigar Shah thinks so. Shouldn’t the goal of the PV industry be to NOT need financing? Or,… Continue reading “Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar”
Finance 101 for Renewable Energy Professionals Understanding finance is required to sell renewable energy projects. It’s needed to communicate the value of both residential and commercial projects, and for all types of technologies: solar PV, solar hot water, and geothermal heat pumps. The reason financial metrics are… Continue reading “Finance 101 for Renewable Energy Professionals”
How to Select a Top Solar Manufacturer To Work With For the fourth part of my interview series with BrightGrid Renewable Energy Finace, I spoke with Tim Slavin, VP of Credit and Operations at BrightGrid. We talked about a solar installer should be asking from their manufacturing partners and how… Continue reading “How to Select a Top Solar Manufacturer To Work With”
“If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012 Jigar Shah was my favorite presenter at this year’s Building Energy Conference. Mr. Shah founded SunEdison in 2003 and sold it five years later for $200 million. Here are some quotes he offered up in the “Energy Subsidies and the… Continue reading ““If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012″
[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople There are three areas that the most profitable and well run residential solar and geothermal companies do really well. Turn visitors into leads and know how qualified those leads are. The most profitable companies have an extremely clear process for… Continue reading “[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople”
How Do you Handle Your Customers’ Tough Questions About Solar Leases? This is the third video in a five part series that HeatSpring created with BrightGrid Renewable Energy Finance to help residential solar contractors learn more about solar financing and leases. The goal is simple, we want to help installers to… Continue reading “How Do you Handle Your Customers’ Tough Questions About Solar Leases?”
HS TV Ep 9: How to Attract Top Talent or Find a Job in the Renewable Energy Industry Here is something I did not know. It has been as difficult for renewable energy companies to find amazing talent, as it has been for professionals to find a job in the renewable energy industry. Last week, I had an… Continue reading “HS TV Ep 9: How to Attract Top Talent or Find a Job in the Renewable Energy Industry”
How Does a Solar Lease Work and How Do you Sell its Value The above video is part 2 in a 5 part series HeatSpring created with BrightGrid Renewable Energy Finance for solar installers about solar financing and solar leases. You can watch the full 5 part series “How to User Solar Leases… Continue reading “How Does a Solar Lease Work and How Do you Sell its Value”
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was not… Continue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”