How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect

Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper level with your customers? Tune into this clip from the Psychology of Solar Sales course […]

March 24th, 2023|Categories: Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

What Motivates Us to Pay More for a Better Product?

Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. 

Join Charlie Saginaw of Bodhi Solar as he shares an example of fantastic customer experience, why it motivates him to […]

March 22nd, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.

The tired sales phrase “always be closing” may have killed more solar deals than it ever landed.  It’s not wrong, per se, but dramatically and widely, misunderstood.  Early on in my solar sales career, I remember walking around believing that stock sales phrases were like magic, and if I just said the right words about […]

March 18th, 2023|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

Younger Investors Want to Own Solar Too

The founders of Legends Solar joined our Solar Entrepreneurship course recently to talk about their startup. Every month we invite a solar entrepreneur to present their unique approach to the class so we can learn from them and – hopefully – help them succeed. We love seeing interesting new businesses get off the ground.

The full […]

February 1st, 2023|Categories: Q+A, Solar Business Growth, Solar miscellaneous|Tags: , |

New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business

Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar capacity across all sectors, more than doubling the amount of solar currently installed.

This is a […]

February 1st, 2023|Categories: Free Courses, Q+A, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||