Lisa Cohn

About Lisa Cohn

Lisa Cohn, a regular contributor at HeatSpring Magazine, has worked as a writer for more than 20 years, focusing on energy and environment. She is a former U.S. stringer for Windpower Monthly Magazine, a former associate editor of Oregon Business and a former editor of Forest Perspectives, a quarterly magazine published by the World Forestry Center. She began her writing career as an energy and environment reporter for The Cape Cod Times. Lisa has received numerous writing awards, from the Pacific Northwest Writers Association, Willamette Writers and Associated Oregon Industries.

Avoid These Three Silly Mistakes about Solar–and Escape Embarrassment

When you’re discussing the details of a solar energy system, it’s easy to slip up in embarrassing ways. Even solar company CEOs commit common mistakes, says Sean White, instructor of HeatSpring’s 58-hour NABCEP Advanced Solar PV Training Series.

His courses teach students how to avoid these slip-ups. They also teach electricians, contractors, or people entering the […]

September 10th, 2019|Categories: Certification, NABCEP, Solar Design & Installation, Solar Sales & Marketing||

Helping Non-Profits Understand the Urgency of the Solar Tax Credit Phase-Out

It’s vital that non-profits understand the urgency of the phase-out of the federal solar tax credits, says Keith Cronin, co-instructor for HeatSpring’s Solar Executive MBA Training course.

Because non-profits tend to be cautious, don’t focus on tax credits, and move slowly, they have been an underserved market, says Cronin.

The federal solar tax credit – which is […]

August 16th, 2019|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

How Can NGOs Access Valuable Federal Solar Tax Credits?

Non-governmental organizations (NGOs), which are nonprofit entities that operate independently of any government, aren’t able to directly utilize federal tax credits available for solar, says Chris Lord, instructor of HeatSpring’s Solar Finance Masters Series and other courses.

Here’s the problem: By definition, NGOS, because they are non-profits, can’t access federal tax credits, he says. That’s a challenge […]

August 16th, 2019|Categories: Solar Business Growth, Solar Design & Installation, Solar Finance, Solar Sales & Marketing||

Encouraging Non-Profits to Bring Solar PV to their Communities Requires Education, Patience

Solar developers and contractors are in the unique position of being able to educate non-profit organizations about solar energy and bring its benefits to their communities, says Keith Cronin, an instructor for numerous HeatSpring courses and founder of SunHedge.

“The underserved market is non-profits: Churches, foundations and others,” says Cronin, co-instructor of the HeatSpring course, Solar […]

May 2nd, 2019|Categories: Solar Business Growth, Solar Finance, Solar Sales & Marketing||

With Inexpensive PV, These Three Strategies are no Longer Solar Sins

Ten years ago, solar PV cost 10 times more than what it does now. That means solar installers can now embrace three strategies that were once considered solar sins.

That’s the word from Sean White, instructor of HeatSpring’s 40-Hour Solar Advanced PV Installer Training course.

“Cheap PV is letting people do things with solar they otherwise wouldn’t dream of,”  says […]

March 6th, 2019|Categories: Certification, NABCEP, Solar Design & Installation||