About Chris Williams

Chris Williams is from Faze1. Faze1 helps residential HVAC and solar companies laser focus their marketing by using big data to target homeowners based on their unique heating and solar characteristics. Get a free analysis of your service territory on Faze1 or you can download free reports and analysis for the following products: Ductless heat pumps , Residential Solar , Oil to Gas Conversions , Equipment Replacements , Biomass Conversions

FREE REPORT: Gain Access to the ~290,258 LIDAR Identified Solar-Ready Roofs in Massachusetts

This article was originally published on Faze1’s blog and re-printed with permission. 
The above picture is a heat map of the best and worst towns for residential solar based on proprietary LIDAR analysis created by Faze1. 

Download the full report to get a more detailed breakdown of the count and concentration of residential solar targets in Massachusetts.

Finally, the solar industry […]

Free Solar Design Tool: String Sizing Tool For Commercial Solar Projects That Works with All Inverters

One of the most important aspects of designing a solar array is sizing module strings to operate within the parameters of the selected inverter. This is especially true for commercial and megawatt solar projects.
To help in this process, we’re providing a free solar design tool to our readers.
Ryan Mayfield, the Solar PV Technical Editor at SolarPro, and […]

The Top Challenges with Technical Qualification for Commercial Solar Projects

This article will provide a snapshot of the current technical challenges that engineers and project managers face with the technical qualification of solar projects.

Project qualification is a critical part of the commercial solar sales process. It’s where sales, technical skills, and finance all overlap.

From the investor due diligence perspective, there are a number of key […]

Free Solar Tool: You Need to Teach Homeowners How to Compare Proposals

Residential solar sales still needs a lot of work, especially around the presentation and education of the information in proposals given to homeowners. Fortunately, we can make this better by reducing the amount of paperwork and actually helping homeowners make comparisons between proposals.
I have a friend in Somerville, MA who is looking to put solar […]

By |March 30th, 2015|Categories: Solar, Solar Sales & Marketing|Tags: , |

Solar Leases vs. Solar Loans vs. Utility Rates vs. Cash Purchase

(Used with permission. Source: http://cinnamonsolar.com/about-us/lease-borrow-or-buy/)

The graph above is one of my favorites about the residential solar industry. It explains exactly why residential solar leasing is dying.

It was created by Barry Cinnamon from Cinnamon Solar as a sales tool for his residential solar business in California. In the interview below, I chatted with Barry about why […]