Content Marketing Basics for Solar Companies Every business needs some digital marketing component to stay competitive. Digital marketing allows for businesses to reach wider audiences while building trust and credibility in cost effective ways. Join Melanie Kelly, VP of Marketing at Pivot Energy, as she shares… Continue reading “Content Marketing Basics for Solar Companies”
Troubleshooting Isolation Faults Like a Pro Isolation faults happen on PV systems when DC current leaks to ground. It can be caused by a number of issues like damaged or pinched wires, defective optimizers, or an inverter fault. In the new Residential Field Operations & Maintenance… Continue reading “Troubleshooting Isolation Faults Like a Pro”
New Course Announcement: Residential Field Operations & Maintenance With a total of 5.9 GW of residential solar installed in the United States as of the end 2021, there is a huge growing (and glaring) need for well trained, experienced solar technicians to keep systems running smoothly and producing… Continue reading “New Course Announcement: Residential Field Operations & Maintenance”
Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies There’s no shortage of challenges and opportunities when launching a brand new solar company. Building a brand and reputation from scratch certainly can be one of the most daunting tasks for new business owners. Join Gustavo Arce as he shares… Continue reading “Taking Your New Solar Company from $0 to $500k in Year One – Marketing Tips for Brand New Companies”
How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect Is it possible to take something seemingly negative – like supply chain issues delaying your client’s solar and energy storage installation – to build more rapport with your clients? Can you transform problems into opportunities to connect on a deeper… Continue reading “How Salespeople Can Harness the Psychological Principle of Unity to Turn Problems into Opportunities to Connect”
What Motivates Us to Pay More for a Better Product? Selling better quality solar for a premium is all about delivering high quality customer experiences consistently. It’s the culmination of all the touchpoints between the customer and the business, not just being reactive to particular inquiries. Join Charlie Saginaw of… Continue reading “What Motivates Us to Pay More for a Better Product?”
The Role of Art and Design in the Energy Transition – Perspective from Alex Nathanson Solar photovoltaics can seem strictly utilitarian to most, especially those deeply entrenched within the solar industry. Solar Power for Artists founder, Alex Nathanson, sees it differently. He asks questions like what is the role of art and design when it… Continue reading “The Role of Art and Design in the Energy Transition – Perspective from Alex Nathanson”
Building a Solar Passive Greenhouse With No Energy Inputs Other Than the Sun Harnessing the power of the sun can look like many different things. For HeatSpring instructor Chris LaForge, solar energy means so much more than photovoltaics. In this short video, Chris shows us the beginning phases of his passive solar greenhouse… Continue reading “Building a Solar Passive Greenhouse With No Energy Inputs Other Than the Sun”
Innovative Solar Microgrids for Resiliency with the Footprint Project The Footprint Project’s mission is to provide cleaner energy for communities in crisis. They work to green disaster response in the aftermath of climate change emergencies. In this blog post, we hear from William Heegaard, Operations Director at the Footprint… Continue reading “Innovative Solar Microgrids for Resiliency with the Footprint Project”
New Free Course: Denowatts Installer Certification Training Total global solar installed capacity is expected to reach 2.2 terawatts by 2030, which means the solar O&M sector will be continuing to rapidly grow to keep pace. According to research from Wood Mackenzie cited in Solar Builder Magazine, the… Continue reading “New Free Course: Denowatts Installer Certification Training”
New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar… Continue reading “New Free Webinar: Digital Marketing Strategies to Grow Your Solar Business”
Understanding Active and Passive Income Offset While Investing in Solar Projects When investing in solar projects, one of the biggest concepts to understand is whether you are looking to offset passive or active income. Join Chris Lord, HeatSpring instructor and Managing Director at CapIron, Inc., and Nick Giannotti, Managing Member at… Continue reading “Understanding Active and Passive Income Offset While Investing in Solar Projects”
OSHA 10 and Other Safety Courses Now Available with HeatSpring Safety training is often required – and arguably should always be required – to work on construction job sites. It’s also essential to qualify for most NABCEP professional certification exams. The HeatSpring community asks us all the time where to… Continue reading “OSHA 10 and Other Safety Courses Now Available with HeatSpring”
Tax Benefits and Investing in Solar Projects With so many commercial and industrial solar projects slated to come online in the next ten years, investing in solar projects is becoming a more popular and lucrative business venture. In this blog post, we are joined by Nick Giannotti,… Continue reading “Tax Benefits and Investing in Solar Projects”
New Free Webinar: Unconventional Solar Applications While we know solar can be a great way to reduce energy costs for your residence or business, there are so many ways to apply solar technology to projects outside the standard use cases. If you’ve worked in the solar… Continue reading “New Free Webinar: Unconventional Solar Applications”
Celebrating Top Solar Companies: A Conversation with Ecogy Energy According to the Solar Energy Industries Association (SEIA), more than 255,000 Americans work in solar at more than 10,000 different companies. That’s a ton of options for companies in the solar industry to work for and work with. We wanted… Continue reading “Celebrating Top Solar Companies: A Conversation with Ecogy Energy”
New Course Announcement: The Hydrogen Economy If you see yourself as a solar person like me, you’ve likely heard about hydrogen being a key to unlocking a decarbonized future, but you may not know too much about the technology or how many opportunities for partnership lie… Continue reading “New Course Announcement: The Hydrogen Economy”
Stay Curious and Build Your Climatetech Knowledge with Canary Canary Media is one of our favorite ways to stay up to date with the fast growing renewable energy sector, and at Heatspring, we all enjoy tuning into their daily newsletter. Many of Canary’s journalists have been following the rise… Continue reading “Stay Curious and Build Your Climatetech Knowledge with Canary”
New Course Announcement: Solar Energy, PV Modules & Others: Learn Essential Theory with Calculations HeatSpring is launching a new course – Solar Energy, PV Modules & Others: Learn Essential Theory with Calculations. This is a comprehensive course for those new to solar or who want to advance their understanding of key components and applied… Continue reading “New Course Announcement: Solar Energy, PV Modules & Others: Learn Essential Theory with Calculations”
Characteristics of a Winning Residential Solar Sales Team There is something to be said about having a team of individuals working cohesively together to effectively and efficiently reach a common goal. On my former solar sales team, our mission was to help more homeowners understand how solar could… Continue reading “Characteristics of a Winning Residential Solar Sales Team”