Paul Eldrenkamp has been a residential remodeling contractor for 26 years. Energy efficiency work has been the competitive advantage that has gotten his business through the current recession. He has a knack for breaking a very complex topic down into some simple language, and he keeps his eyes on the business impact at all times. This is a short introduction to his new course for residential contractors.

Listening to Paul’s lecture on sales and marketing strategies is my favorite 15 minutes of any HeatSpring course I’ve ever participated in. None of his ideas are revolutionary on their own, but his ability to articulate a model that works feels like a breakthrough. I guess that’s what 26 years in the business can do for you.