My gas water heater failed and dumped water all over my basement floor. It was a big mess and a huge pain in the neck. To avenge that waste of time, money, and energy we’re offering a great “Heat Pump Water Heater Sales” training for free to members and their guests. If you’re a member, go grab your free seat or email me with your guest’s info. If you’re not a member, give it a try for $19.

You can make money selling heat pump water heaters

The demand for energy-efficient appliances is growing rapidly in the United States, and heat pump water heaters (HPWHs) present a lucrative opportunity for plumbers and contractors. With government incentives, rising consumer awareness, and long-term cost savings, professionals in the HVAC and plumbing industries can significantly boost their revenue by offering HPWH installations.

There’s a lot of demand

The U.S. Department of Energy (DOE) reports that water heating accounts for about 18% of a household’s energy use, making it one of the largest energy expenses for homeowners. HPWHs use up to 70% less energy than traditional electric water heaters, making them an attractive option for environmentally conscious and cost-sensitive homeowners.

Profit margins & upselling opportunities are there

Plumbers and contractors can generate revenue through:

• Installation Fees: HPWHs typically require professional installation, allowing plumbers to charge between $1,500 and $3,000 per unit, depending on complexity.
• Product Sales: Wholesale pricing allows for markup on the unit itself, increasing profit margins.
• Maintenance & Service Plans: HPWHs require occasional servicing, creating opportunities for long-term customer relationships and recurring revenue.

Government incentives & rebates still exist in most places

For example:

• Inflation Reduction Act (IRA) Rebates: Homeowners can receive up to $1,750 in rebates for HPWH installations, reducing the upfront cost barrier.
• Federal Tax Credits: Homeowners can claim a 30% federal tax credit (up to $2,000) on HPWH purchases.
• Utility Rebates: Many states and local utilities offer additional rebates ranging from $300 to $1,500, further driving customer adoption.

These incentives make HPWHs more affordable than traditional water heaters, creating higher conversion rates for plumbers and contractors who offer them.

It helps future-proof your business

As states like California and New York move toward phasing out gas water heaters, the demand for HPWHs will continue to surge. Contractors who establish expertise now will future-proof their business, securing a steady stream of income for years to come.

About the course

“Increasing Residential Heat Pump Water Heater Sales” is designed to strengthen your ability to guide customers toward making informed water heating decisions. Across eight narrated video modules, you will explore key strategies for identifying customer water needs, communicating the benefits of Heat Pump Water Heater (HPWH) technology, and overcoming common objections. You will also learn best practices for sales, follow-ups, leveraging incentives, and maximizing customer satisfaction. Each module is structured around an essential question, ensuring a focused and engaging learning experience. Learners will demonstrate their understanding through interactive assessments designed to reinforce real-world application.

After completing this course, you will be able to:

• Understand heat pump water heater technology and its advantages over traditional water heating systems.
• Communicate effectively with customers by identifying their unique water heating needs and providing tailored solutions.
• Utilize proven sales techniques to introduce HPWH technology in a way that aligns with customer priorities.
• Identify and address common misconceptions and obstacles to adoption.
• Ask the right questions to guide customer decision-making and recommend appropriate HPWH solutions.
• Leverage incentives, rebates, and financing options to make HPWH upgrades more accessible and attractive to customers.
• Develop a follow-up strategy to maintain customer interest, close sales, and build long-term relationships.
• Use customer testimonials and referrals to expand business opportunities and strengthen credibility in the market.

This course is eligible for 3 BPI CEUs.

About HeatSpring Membership

HeatSpring Membership is a bundle of learning odpportunities that would otherwise cost a lot more. Here’s what you get:

1. Extended access to paid courses. Wll of our courses come with 1-year of unlimited access. Sometimes people get busy and don’t finish, but they don’t want to pay for the class again. This is original reason we created HeatSpring membership. Now you can pay the small monthly fee for as long as you need to finish the class and get your certificate of completion.
2. Certificates of completion for all free courses. We have lots of teams that use our free courses for learning and professional development. If earning certificates of completion help with tracking and motivation, then membership is a really affordable tool to get better results for your team.
3. Member access to premium courses. With membership you get access to a bunch of premium courses that you would normally have to pay a lot more to take. Sometimes they carry CEUs. We try to add a new course every month to keep it fresh. Like all of our premium courses, once you’re enrolled you have a full year to take the course.

Membership is intended to lower the barrier to learning so you can make professional development a regular habit.

Membership is also available to Teams. Team discounts are applied automatically and team memberships have all of the same benefits as the individual memberships.