QuickSolar: Because Buying Solar Leads Doesn’t Have to Suck

We spoke to QuickSolar Marketplace CEO and Co-Founder, Alex Landau, about his journey into solar, his experience finding solar leads, the QuickSolar difference for homeowners and installers, and much more!
What’s your background? To what extent have you been involved in solar?
During my fourth year of school at Tulane’s Architecture program, my studio class was involved with […]

How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts

What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about. For this, we need a little review of the difference between “early adopters” and “mainstream” customers and how that is impacting the renewable energy industry.

[…]