Solar Women Summer Series: Marketing the Solar Lifestyle

Glenna Wiseman is┬áthe founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has […]

How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts

What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about. For this, we need a little review of the difference between “early adopters” and “mainstream” customers and how that is impacting the renewable energy industry.

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