The Best Way to Sell Solar, According to a Nobel Prize Winning Economist “So Myron, have you installed solar panels on your house?” I asked. The answer was no: “I have these magnificent redwood trees, so that gives me trouble”… THIS ARTICLE ORIGINALLY APPEARED ON BLOG.AURORASOLAR.COM ON 9/3/2016 …Indeed, we performed a shading analysis… Continue reading “The Best Way to Sell Solar, According to a Nobel Prize Winning Economist”
Why We Haven’t Crossed the Chasm in Residential Solar & What to Do Just because we’re not shooting fish in a barrel doesn’t mean we’re moving past the late early majority, venturing into the mainstream, or “crossing the chasm” of residential solar. Since December 2015, I’ve been exploring the macro changes happening in… Continue reading “Why We Haven’t Crossed the Chasm in Residential Solar & What to Do”
QuickSolar: Because Buying Solar Leads Doesn’t Have to Suck We spoke to QuickSolar Marketplace CEO and Co-Founder, Alex Landau, about his journey into solar, his experience finding solar leads, the QuickSolar difference for homeowners and installers, and much more! What’s your background? To what extent have you been involved in… Continue reading “QuickSolar: Because Buying Solar Leads Doesn’t Have to Suck”
Introduction to Solar PV Markets + The 2016 Solar Startup Guide Want to learn more about PV markets and the business of solar? Enroll in Introduction to Solar PV Markets + The 2016 Solar Startup Guide! You’ll receive the 2016 Solar Startup Guide and expert instruction from Dr. Sean White on the features,… Continue reading “Introduction to Solar PV Markets + The 2016 Solar Startup Guide”
Solar Women Summer Series: Law and Business in the Solar Industry This week’s Solar Women Summer Series features Chelsea Turner and Latasha Terry, employees at Solar Frontier Latasha (right): Legal Counsel J.D./M.B.A. with Solar Frontier Chelsea (left): Business Development Manager with Solar Frontier Tell us your stories. How did you get involved in the… Continue reading “Solar Women Summer Series: Law and Business in the Solar Industry”
Solar Women Summer Series: The Solar Business Skillset Our third Solar Women Summer Series interview (powered by RenewableEnergyWorld.com) features Pamela Cargill, Principal at Chaolysti, a strategic consulting firm that helps residential solar installers operate more effectively. Based in the San Francisco Bay Area, Chaolysti aims to massively scale the deployment of… Continue reading “Solar Women Summer Series: The Solar Business Skillset”
Great Expectations: The Ten Most Common Mistakes of Solar Businesses and How to Avoid Them This article is a guest post from Bill Rever, Owner and Principal at WB Rever Associates. Bill spent ten years in senior strategic roles at BP Solar where he helped launch new products and companies. He’s advised some of the… Continue reading “Great Expectations: The Ten Most Common Mistakes of Solar Businesses and How to Avoid Them”
Get All the Tools and Advice You Need to Start a Solar Business We’re launching the first online solar startup accelerator in the winter of 2015 so you can get all of the tools and advice you need to start your solar business. Here’s why: The solar industry grew 36% in 2014, creating tons… Continue reading “Get All the Tools and Advice You Need to Start a Solar Business”
Get Ahead of the Curve in the Solar Industry The solar industry in the U.S. is growing at a breakneck pace. A recent report by GTM Research and the Solar Energy Industries Association states that, for the first time in well over a decade, the U.S. is expected to… Continue reading “Get Ahead of the Curve in the Solar Industry”