Marketing is the path to make more money in 2019. And not just marketing to get more clients, but to attract the right people to your orbit. How do you do this? You create a 12-month campaign that is in a customizable template.
Most companies do marketing when they need the business. The challenge is your prospective clients are not always looking for your products and services. Out of 100 clients, maybe 3 or 4 are looking for what you have to offer them. This means that in a heavily competitive environment, you might get less than 3 or 4 clients.
What to do about it?
You need to work on having a voice in your marketplace during the whole year. People need to know who you are before they need you. Your ideal client might not be interested in your products and services now.
But if you campaign throughout the year, you also reach people they know. Friends, family and co-workers. You become the company everyone knows, when they think of needing the products and services you offer. You are the person everyone refers them to because you have created those campaigns.
And this applies not to just attracting clients, but people on your team. Companies tend to seek out new hires, when someone suddenly quits their job. They scramble to find someone to fill the void.
What if there was a way to shift how you’re approaching business in 2019 and beyond?
Come checkout the new course.
It’s our 10th anniversary working collaboratively with HeatSpring. We want to celebrate this by helping you exceed your goals and having the time and freedom to do the things you love, with the people you enjoy spending your time with. And as well all know, doing something good for the planet and for the world at large.
That’s all for now.