What is the Difference Between a Solar Lease and Cash Customer? This is the last interview in the 5 part series we did with BrightGrid Renewable Energy Finance on residential solar leases and it’s one of the best. We focused most of the interview on specifics of what solar sales and… Continue reading “What is the Difference Between a Solar Lease and Cash Customer?”
Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD 7 Months ago we did an SREC 101 Episode for HeatSpring TV. The goal of the first interview was simple: to provide basic information on what SRECs are, the state of the current market, and what installers should know about… Continue reading “Detailed 2012 SREC Market Update: NJ, MA, PA, CT, IL, DC, MD”
Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar This is a great thought experiment. Can we make solar PV so simple and cheap that we’ll no longer need residential solar financing? Jigar Shah thinks so. Shouldn’t the goal of the PV industry be to NOT need financing? Or,… Continue reading “Can We Eliminate Residential Solar Financing? A Conversation About Driving Down PV Costs with Barry Cinnamon from Westinghouse Solar”
Finance 101 for Renewable Energy Professionals Understanding finance is required to sell renewable energy projects. It’s needed to communicate the value of both residential and commercial projects, and for all types of technologies: solar PV, solar hot water, and geothermal heat pumps. The reason financial metrics are… Continue reading “Finance 101 for Renewable Energy Professionals”
How to Select a Top Solar Manufacturer To Work With For the fourth part of my interview series with BrightGrid Renewable Energy Finace, I spoke with Tim Slavin, VP of Credit and Operations at BrightGrid. We talked about a solar installer should be asking from their manufacturing partners and how… Continue reading “How to Select a Top Solar Manufacturer To Work With”
“If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012 Jigar Shah was my favorite presenter at this year’s Building Energy Conference. Mr. Shah founded SunEdison in 2003 and sold it five years later for $200 million. Here are some quotes he offered up in the “Energy Subsidies and the… Continue reading ““If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012″
[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople There are three areas that the most profitable and well run residential solar and geothermal companies do really well. Turn visitors into leads and know how qualified those leads are. The most profitable companies have an extremely clear process for… Continue reading “[Free Tool] A Really Simple Solar PV Site Visit Checklist for Salespeople”
How Do you Handle Your Customers’ Tough Questions About Solar Leases? This is the third video in a five part series that HeatSpring created with BrightGrid Renewable Energy Finance to help residential solar contractors learn more about solar financing and leases. The goal is simple, we want to help installers to… Continue reading “How Do you Handle Your Customers’ Tough Questions About Solar Leases?”
HS TV Ep 9: How to Attract Top Talent or Find a Job in the Renewable Energy Industry Here is something I did not know. It has been as difficult for renewable energy companies to find amazing talent, as it has been for professionals to find a job in the renewable energy industry. Last week, I had an… Continue reading “HS TV Ep 9: How to Attract Top Talent or Find a Job in the Renewable Energy Industry”
How Does a Solar Lease Work and How Do you Sell its Value The above video is part 2 in a 5 part series HeatSpring created with BrightGrid Renewable Energy Finance for solar installers about solar financing and solar leases. You can watch the full 5 part series “How to User Solar Leases… Continue reading “How Does a Solar Lease Work and How Do you Sell its Value”
What Residential Solar Companies Need to do to Successfully Offer a Solar Lease According to the State of California Energy Commission, in Q3 of 2011, the majority of residential systems were financed. What does this mean for solar installers? Simple. The solar lease is becoming the industry norm and you need to be… Continue reading “What Residential Solar Companies Need to do to Successfully Offer a Solar Lease”
3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry Last week a number of solar super stars on twitter decided to discuss how we can mainstream solar. The conversion happened on twitter. I’m not going to give a recap or discuss what we talked about, you can find great… Continue reading “3 Learnings from Last Week’s #Solarchat and What it Says about the Future of the Industry”
Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was not… Continue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”
David vs. Goliath: How Can Small Companies Win in the Solar Industry? In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to… Continue reading “David vs. Goliath: How Can Small Companies Win in the Solar Industry?”
How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.… Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”
Answer 3 Questions to Make your Small Business a Solar Sales Machine The most important element of a profitable solar company is maximizing what I am referring to as “the sales equation”. In this article, I want to share specifically what the sales equation is, and what questions you can ask to… Continue reading “Answer 3 Questions to Make your Small Business a Solar Sales Machine”
Lessons Learned from Selling a Solar Company to SunEdison Now that hard installation costs are dropping rapidly in the solar pv industry, everyone’s looking at how to decrease soft costs. Across the board support for decreasing solar’s soft costs is the result of how well organized the industry is… Continue reading “Lessons Learned from Selling a Solar Company to SunEdison”
The 4 Ownership Structures Used to Finance Solar Projects – Part 1 If you’re new to the solar industry, go to the Solar 101 Reading list. It has free tools and articles on solar design and installation, sales and marketing, policy, finance and best practices. In the last post we discussed the… Continue reading “The 4 Ownership Structures Used to Finance Solar Projects – Part 1”
5 Basic Elements You Need to Know to Finance any Solar Project If you’re new to the solar industry, go to the Solar 101 Reading list. It has free tools and articles on solar design and installation, sales and marketing, policy, finance and best practices. Second only to long term, clear and… Continue reading “5 Basic Elements You Need to Know to Finance any Solar Project”
What Is The Value of the NABCEP Certification? The North American Board of Certified Energy Practitioners (NABCEP) has become the primary certification entity for the solar industry and they continue to add more certifications. There is continued debate online about the value of the certifications. Some states are… Continue reading “What Is The Value of the NABCEP Certification?”