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Solar Design & Installation

“If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012

Jigar Shah was my favorite presenter at this year’s Building Energy Conference.  Mr. Shah founded SunEdison in 2003 and sold it five years later for $200 million.  Here are some quotes he offered up in the “Energy Subsidies and theContinue reading ““If you can’t install solar at $3.45/watt, you’re going out of business.” Straight Talk on Solar with Jigar Shah at NESEA 2012″

Brian Hayden Brian Hayden

Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects

Let me first start by saying that this article is indeed a piece of shameless promotion. It is about a solar installation tool that I invented while I was running a crew installing residential photovoltaic arrays in Massachusetts. At first, I was notContinue reading “Lessons Learned from Inventing a Solar Installation Tool and How it Can Help you Sell More Projects”

Chris Williams Chris Williams

How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts

What strikes me most about renewable energy websites is how much companies tend to to talk about themselves and the technology and not about what the customer actually cares about. Actually, let me rephrase this, what “mainstream customers” care about.Continue reading “How the Shift from Early Adopters to the Mass Market Impacts your Solar Marketing Efforts”

Chris Williams Chris Williams