In the last few years a small number of big companies have gotten heavily focused on the residential solar market. SunRun, SolarCity, Sungevity, and Real Goods Inc, have raised a ton of money from both private and public investors to grow in the residential market. SolarCity has $1 billion dollars to fund solar projects and Real Goods is a public company.
This begs the question, if one of these solar behemoth enters the market that you, a small solar company, are operating in, will you be able to compete? If so, how? It’s the classic David vs. Goliath, solar style!
Before we begin to address this question, let’s back up for second. While I do believe it’s extremely important for small businesses to be able to compete with the large companies, I am not saying that large companies are bad.
Like everything in the solar industry, this is a complex issue with at least two sides.