We recently installed a chat feature on HeatSpring so that we could better assist visitors and customers with any questions they may have. Last week, I had a great conversation with a fellow from New Jersey who was looking to start a new company installing solar. He asked me if he could install solar if he took our training. I respond, “Yes, absolutely!” and forward him to an article I wrote on the subject: With this Training, Can I Install Solar? We then began a longer 30 minute conversation that touched on everything from design, branding, sales to what specifically he needs to do to get his new venture going. Based on this conversation I assembled a checklist that every solar startup can run through to help them with their market entry strategy. This is by no means a complete list, but its getting there. If you’re looking for direction and don’t know where to start. This will help.
Remember first things first. First, we’ll discuss getting going, positioning and business strategy, next sales and marketing and last design and installation.
A couple principles I adhere to are, small businesses are all about cash and momentum. Second, be patient about growth but not about profitability. Read past the break for full details and join HeatSpring on facebook to keep the most up to date on free courses, events, tips, resources and news. If you’re a clean energy professional and looking to connect with other solar professionals to collaborate on jobs or best practices, request to join HeatSpring’s linkedin group for Clean Energy Professionals