The Best Way to Sell Solar, According to a Nobel Prize Winning Economist “So Myron, have you installed solar panels on your house?” I asked. The answer was no: “I have these magnificent redwood trees, so that gives me trouble”… THIS ARTICLE ORIGINALLY APPEARED ON BLOG.AURORASOLAR.COM ON 9/3/2016 …Indeed, we performed a shading analysis… Continue reading “The Best Way to Sell Solar, According to a Nobel Prize Winning Economist”
[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process I’ve been doing a lot of interviews with companies that are selling renewable energy services, but what I’m really interested in learning about is how property owners are making their purchasing decisions. If we can better understand the customer, it will… Continue reading “[Interview] 5 Key Lessons Learned about a Homeowner’s Solar Buying Process”