Why We Haven’t Crossed the Chasm in Residential Solar & What to Do

Just because we’re not shooting fish in a barrel doesn’t mean we’re moving past the late early majority, venturing into the mainstream, or “crossing the chasm” of residential solar. Since December 2015, I’ve been exploring the macro changes happening in the US residential solar markets and wondering where (and if) we were moving into mature […]

Solar Women Summer Series: The Solar Business Skillset

Our third Solar Women Summer Series interview (powered by RenewableEnergyWorld.com) features Pamela Cargill, Principal at Chaolysti, a strategic consulting firm that helps residential solar installers operate more effectively. Based in the San Francisco Bay Area, Chaolysti aims to massively scale the deployment of residential solar by deploying programs and strategies that aggressively lower “soft costs”—the non-hardware costs of […]