According to research by BIA/Kelsey and ConStat, 97% of consumers now use the internet to find local businesses, or to research local businesses before making purchases.
What this means for your business — which is, after all, an inherently local business — is that the online realm should be an increasingly integral part of your marketing strategy, if you want to capture any fraction of those 97% of consumers who are searching for your services in your area.
While crafting your online presence to maximize sales and leads is a bigger topic than we can cover in this single blog post (for more information about how to optimize your website to maximize sales, check out our free white paper, “Putting Your Website to Work: Best Practices for Home Performance Professionals”), one of the most important components of an effective web strategy is Search Engine Optimization (SEO).
You may be familiar with SEO already, you may not be; either way, this post focuses on basic on-page SEO strategy specifically for home energy professionals. So if you have a geothermal, solar or otherwise related business, read on.
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