About Taylor Jackson

Taylor Jackson is a clean energy executive and consultant, serial sustainable entrepreneur, and Fulbright scholar, based out of Asheville, North Carolina. He served as Chief Operating Officer at Joule Solar as it grew from a local residential installer in New Orleans to one of the top developers and EPCs in the country. In 2019, he left Joule to found Finial Solar Consulting, which provides management consulting for scaling solar companies. In 2022, he launched Generation Solar, which designs custom courses and hosts workshops and bootcamps for growing solar companies. When he's not supporting the next generation of solar leaders, Taylor is often mountain biking through the Blue Ridge Mountains or enjoying live music in Asheville.

America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices

Before incentives and rebates, a typical 10kW residential solar system costs around $12,000 in Australia.  In the U.S., pre-incentives, the same system costs almost $30,000.   $18,000 difference.  $1.20W vs $3.00/W.  A $1.80/W problem, which I believe is almost entirely caused by a single fact.  

America sucks at selling solar.  As an industry, we’re caught in […]

March 30th, 2023|Categories: NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||

You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.

The tired sales phrase “always be closing” may have killed more solar deals than it ever landed.  It’s not wrong, per se, but dramatically and widely, misunderstood.  Early on in my solar sales career, I remember walking around believing that stock sales phrases were like magic, and if I just said the right words about […]

March 18th, 2023|Categories: Certification, NABCEP, Solar, Solar Business Growth, Solar miscellaneous, Solar Sales & Marketing||