America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices Before incentives and rebates, a typical 10kW residential solar system costs around $12,000 in Australia. In the U.S., pre-incentives, the same system costs almost $30,000. $18,000 difference. $1.20W vs $3.00/W. A $1.80/W problem, which I believe is almost entirely… Continue reading “America Sucks at Selling Solar – Why U.S. Resi Solar Prices are 2x-3x Australian Prices”
You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar. The tired sales phrase “always be closing” may have killed more solar deals than it ever landed. It’s not wrong, per se, but dramatically and widely, misunderstood. Early on in my solar sales career, I remember walking around believing that… Continue reading “You Think You’re Selling Solar. You’re Actually Selling These Ten Steps Toward Solar.”