How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad.… Continue reading “How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns”
In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why. After reading… Continue reading “In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads”