About Chris Williams

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So far Chris Williams has created 2 blog entries.

How Google Quality Score Impacts Cost Per Lead in Solar Paid Search Campaigns

In the last article, we did an in-depth analysis of 6 specific search ads for residential solar and we showed how the search engine ad itself can impact the eventual cost per lead, based on the click-through rate of the ad. In this article, we’ll dig deeper into Google’s Quality Score and how this impacts the […]

May 3rd, 2018|Categories: Solar, Solar Business Growth, Solar Sales & Marketing||
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In-Depth Analysis of 6 Residential Solar Search Engine Marketing Ads

In this article, the Energy Circle Paid Search team analyzed 6 different solar search engine marketing campaigns and will share our analysis on which ads will likely perform well and those that will likely perform poorly and why.

After reading this article you will understand the principles and elements that separate the performance of search engine […]

April 25th, 2018|Categories: Solar Business Growth, Solar Sales & Marketing|Tags: , , , |
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